Drive Safe, Drive Alert
#dsda #drivesmart #driveawake
Our Campaign Audience
- Ages 18-65
- Both Genders
- Shift Workers over "9-5" workers
Social Media Campaign
*Spend 30 minutes daily (15 in morning & 15 at night) going ahd liking pictures under hash tags (doesn’t have to be our hashtags all the time. Sometimes target other groups) this is what brings in people!
*Comment on tweets. “Great job, keep it up” & engage them in conversation.
(This brings them to your page)
*Post inspiration/eye-catching photos. Engage with the audience with questions.i.e. How do you feel about drowsy driving? What are your personal experiences?