Popular Forms of Sales Promotions
Expose Your Product or Idea!
Premium Item Give-aways
Something that is given away, especially as a gift or premium included in a purchase.
Ex: You often get a little hat when you buy ice cream at a baseball game
Contests & Sweepstakes
A race or contest in which the entire prize may be awarded to the winner.
Ex: At a Rangers baseball game of you guess the amount of baseballs in a container you win a 3-wheeled motorcycle
Sampling
A small group of people or things taken from a larger group and used to represent the larger groups.
Ex: Titleist sponsors a local golf tournament and provides a sleeve of their new golf balls to each participant
Point-Of-Purchase Displays
A place where sales are made. On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as "point of sale".
Ex: Products create an image related to the super bowl to catch consumers attention
Special Events
When an event such as a basketball tournament is sponsored by someone and displays there product.
Ex: Nike sponsoring a basketball tournament to show off their new shoes
Couponing
When a business/company issues a discount on particular goods or services through advertisement.
Ex: Dicks Sporting Goods offering a discount on a purchase of a certain dollar amount