Kumho Tire
Better, All-Ways
Monday, February 26th, 2018
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Kumho Tire's concept tire wins iF Design Award
Often called the Oscars of the design industry, the iF Design Awards have a 65 year history and is organized by Germany's International Forum Design. Kumho was selected among more than 6,400 entries from 54 difference countries. The decision was based on innovation, eco-friendliness, degree of completion, functionality, and convenience.
Here is the except from the Korea Herald explaining the thought process of designing the tire:
Kumho Tire’s concept tire “Bon, Birth on Nature” was chosen as the winner in the concept category. The design took a motif from bone structures of the nature to create an airless tire. It applied “Voronoi” structures, or informal patterns such as beehives or plant cells, for structural stability and economic efficiency, the firm explained. Simply put, the Voronoi structure that intertwines all directions of the tread of the tire, enables it to withstand weight and impact while in driving mode in any environment, as well as being cost-efficient.
Kumho Tire - Dealer Portal
You and your FUEL dealers have access to all Kumho tire images and logos on the Dealer Portal. Whether they are updating a sign in a shop or posting on Facebook, your customer can promote the specific pattern of Kumho that they need.
Check out the video here (click the picture for the link):
Why Kumho?
- Newest Product Lineup - with 11 new patterns since 2014, Kumho has implemented our latest technology in all of our products. Independent testing and consumer reviews will agree that our new patterns are outperforming most Tier 1 brands.
- OE Fitments - Kumho is driving business in the replacement market by expanding our relationships with global manufacturers. New manufacturers in 2018 include Audi, BMW, and Volskwagon.
- Profitability - Kumho allows both the distributor and the tire dealer to grow and enhance their business. By not having to compete with every chain retailer or big box store in the market, there is more margin to be had on Kumho products.