Because who needs sunlight and a social life?
What is Tumblr?
Tumblr is a social media website that similar to a blog. Any Tumblr user can follow the blogs of others, as well as make their blogs private. Much of the website's features are viewable on the "dashboard". These features are used to post things and help manage your blog.
How does Tumblr work?
The dashboard is the main tool used by the Tumblr user. From here, you can post links, videos, or just a plain text post. You can also reblog things from other bloggers, so that they show up on your blog.
Users are also able to set up a queue for posts. This can space posting time over hours, days, and even weeks.
Reblogging and liking things can save a post to your blog dashboard, if you reblogged it, or to a collection of liked posts so you can return to them later.
There is also a post limit of 250 posts per day. This is to limit spamming and overloading the system. When you hit post limit, you can still "like" things, but posting things to your dashboard is unavailable until the next day.
This is an image of the dashboard control pannel found at the top of the page. From here, you can post photos, quotes, links, audio, video, and text based posts.
What are some advantages of using Tumblr?
#1: Tumblr is Great For SEO (Search Engine Optimization.)
Because Tumblr has the function to search specific tags, if you tag your posts correctly, you may end up with more viewers than expected.
#2: Microblogging on Tumblr
Tumblr allows you to microblog, which means that you can share your posts quickly and easily with your social communities.
#3: Post Mixed Media as They Are
If you use Tumblr, you can post images, videos, links and more, directly to the platform – without having to add in any content.
#4: Content Curation on Tumblr
Using Tumblr allows you to curate content, or collect it, by ‘reblogging’ or reposting blogs on your page that you’ve enjoyed.
#5: Tumblr is 100% Free
Unlike WordPress, which can cost a bit of money to put up properly – Tumblr is a completely free platform that doesn’t require any payment.
#6: Track Your Progress
Tumblr has an added function that can show who who has "liked", "reblogged", and followed you recently.
#7: Improve Your Business Network
You’re guaranteed to find some people who have the same interests as you using Tumblr. They’re super simple to become friends with, and that means better business networks.
Disadvantages to using Tumblr.
1. If you don't explain or correct behavior, your account may be suspended and/or your IP address may be blocked.
2. You will get many notifications via e-mail that might be filtered into your spam inbox, causing the notification to never be seen.
3. It's easy to lose track of what you're doing and waste time.
4. There is no certainty that your viewer will be on their computer when they view your blog. Any tabs that you have connected to your blog that help explain what you do are not viewable to the mobile users.
5. It's difficult to have conversations via Tumblr. There is an "ask" function, but if you wish to carry on a conversation privately, you have to keep sending asks.
Uses in the Social and Business World
Uses in the social world.
Tumblr is used by millions of teens and adults every day. It's easy to find people with similar interests as you. Though it's not used to post status updates or to chat with friends, it's a rather popular form of social interaction.
Those who follow you can see what you're interested in, and they can try it out for themselves. You can also follow people to see what they're interested in, and you possibly could end up liking the same thing. Sharing information, pictures, and music is easier than ever on Tumblr.
Uses in the business world.
Tumblr is visual based, so if your business has to do with fashion, cooking of any kind, or any kind of brodcasting, Tumblr is ideal for you.
Businesses like Ace Hotel use the link function to help viewers find their Facebook, Twitter and their “A-List,” which is essentially a signup form to stay up to date on what’s happening at their hotels. It also links to their online shop as well as their homepage to reserve a room and check availability.
Rules and Consequences
Rules that must be followed on Tumblr.
1. Active Bigotry. Don't promote violence or hatred against others based on their race, ethnic origin, religion, disability, gender, etc.
2. Gore and Mutilation Content. Don't post gore just to surpirse everyone. Don't post the mutilation or torture of humans, or animals. These can be triggering to others and should be removed as soon as possible.
3. Unauthorized Contests, Sweepstakes, or Giveaways.
4. Copyright and Trademark Infringement.
5. Disruptions, Exploits, and Resource Abuse.
6. Privacy Violations. Don't use Tumblr to trick others into giving you their personal information. Don't post content that violates anyone's privacy, including personally identifying or confidential information like credit card numbers, or social security numbers.
Consequences of not following the rules.
If the Tumblr staff thinks that you are not behaving according to the rules, you will recieve an e-mail stating so.
If your behavior doesn't change, the staff can block your IP address or suspend your account. If your IP address is blocked, all content from your blog will be removed from Tumblr. Any versions of your work that have been reblogged and liked by others will be removed as well. Unless someone has actually saved your work to their computer, or posted it to another site, it will be as if your blog never existed.
Hemly, Debbie. "26 Ways to Market Your Business With Tumblr." Social Media Examiner. Social Media Examiner, 12 Feb 2013. Web. 27 Aug 2013. http://www.socialmediaexaminer.com/26-ways-to-market-your-business-with-tumblr/.
Staff, Tumblr. "Community Guidelines." Tumblr. Tumblr, 22 Mar 3013. Web. 27 Aug 2013. http://www.tumblr.com/policy/en/community.
"The 10 Benefits of Using Tumblr For Your Business." Social Media Marketing University. Souza John. 6 Aug. 2012 Web. 26 Aug. 2013.