WHAT'S NEW WITH PMP'S
Header Bidding....What is it and should you care?
Header bidding changes how publishers organize their waterfalls. Header bidding is a piece of code wrapped around the header of a website (not seen by consumers, completely back end code). As publishers adopt header bidding they will be able to tag certain PMP's as priority and invert the inventory waterfall placing PMP's above direct sold and guaranteed. Programmatic first waterfalls truly change the value dynamic from (assumed) cheap, low-tier inventory to TRUE premium.
Why this is interesting:
This potentially allows programmatic buyers to pick impressions from the entire pool of inventory instead of the bottom tier. This brings a new way to talk about programmatic to our clients and planning teams.
New Private Marketplaces JUST FOR YOU
2016_GM_Amnet_eHow en Espanol_Mobile Web_320x50_$3.50 Floor
2016_GM_Amnet_eHow en Espanol_970x250_$9.00 Fixed
2016_GM_Amnet_eHow_Mobile Web_320x50_$3.00 Fixed
2016_GM_Amnet_Hearst_Womens Int & Family_RON Desktop_$12.50 Floor
2016_GM_Amnet_Hearst_Hispanic_ROS Desktop_$11.00 Floor
If anything below is of immediate interest or if you have any questions regarding the information please reach out.
Ad Blade - similar to Outbrain recommendation widget
Solve Media - CAPTCHA display and branding
* 300x250's repurposed to fit their specs
* designed to be used when articles are shared, click-to-play video etc
* Pre-roll (bought on CPM or CPs)
* Video (non-pre roll)
* Mobile Swipe unit
How to Access:
* Rubicon GO or Managed Service
The Good Stuff
Just wanted to say a quick thank you to all the teams for utilizing the new status doc! Hopefully it is helping you keep track of the requests you submit as well as the communication along the way. I appreciate your patience and understanding with the turnaround time.