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Dangers Of Buying Email Lists For Sale

We all know the benefits owning an email list and how it can drastically improve our business sales and also utilize the life time value of our customers. Since the dawning of the internet, we have seen increasing amounts of people starting to use the internet. They use the internet not only as a platform to socialize; but in recent years, more so as a convenient platform to do their shopping. As such, it has opened up lots of windows of opportunities for businessmen with the opportunity to tap on a customer base of millions around the world. The basis of gathering emails from your prospects basically starts with a free offer that provides value to your prospects. Based on which industry your business is in, you can structure this differently. It could be access to a free sample of your product, a free e-report or even an informative newsletter. It is always good to start on the right foot and provide our customers with the proper content they inquire off, by setting off a good impression customers have a higher tendency to return. With that said, I would like to put this across that buying email lists and leads from online sources where deals such as, "email lists with millions of email available at only 100 dollars" may seem too good to be true. It usually is. Research has proven that the average customer needs at least 7 times of advertising to before they would budge and purchase your item, but how do you do that without them running off in the first place? This is where your own email lists for sale relevant information that the consumer wants and at the same time promote your product. Besides this, the problems with 'purchased' email lists are aplenty. Firstly, they might be unrelated to the product or service offering that you have. Secondly, you will never know for sure how the seller of these email lists got their emails. These might be emails that were harvested throughout the internet through the use of software. This means that the people on this email list never did opt-in or subscribed into any offer to be sent more emails. When you email these people, you put your business at risk due to the spam laws. As we often talk about email marketing, what we really want to see is the increase in conversion rates of readers to buyers. The main purpose of having people subscribe into your email list is not to give away freebies for them to be baited into buying your products. Rather, you should be promoting your products via the information you are giving away, thus it is essential that the information provided is done by your company or yourself to be able to link it back to your own product. Always think in terms of quality rather than quantity. Quality should always be the first aim of any company in gather email leads. By producing more customized and personalized services through these email listings, you are bound to see an increase in your sales and also an expansion in the amount of customers that you are going to have.

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