Dot Dollar Redemption

The 4-1-1 on how to maximize your Dot Dollar Orders

Here's the 4-1-1 on how to maximize Dot Dollars REDEMPTION

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Hello Glowing Stones!

You worked hard to maximize sales during the Dot Dollars EARN (5/16 - 6/19) period. Now it's time to help your customers REDEEM and continue sharing the #sdjoy and #stelladotstyle!


Highlights of what you need to know are as follows:


  • The redeem period is June 27 - July 10, 2017. July 4th is smack in the middle of the redeem period so you'll be encountering a lot of out of office replies and people will be hard to reach (if you only have a work email for a customer, odds are she'll be out of office and won't receive your emails so be sure to get her cell # and/or private email). That is why you are receiving this email with tips and ideas to help you maximize the redemption of your Dot Dollars. Start planting seeds and reaching out to your customers TODAY!

  • The following items are not included in the Dot Dollars REDEEM:
    • Starter Kits
    • Gift Cards
    • Out of Stock items

  • Customers will receive an email telling them that they earned codes (regardless of their opt-in status). Their codes are NOT included in the email - they have to log into their S&D account to access their codes. YOU will have access to your customers' codes and will be able to help them redeem. All Dot Dollar redemption codes will be available in the lounge under the Reports tab > Dot Dollars Report.

  • The most common question that customers have/do not realize is that they need to have $50 in their cart to apply a $25 code. Even when we are VERY clear, they miss this, so be sure you are armed with POSITIVE energy and the ability to explain that this is a FABULOUS promotion which essentially allows them to shop at half off when they fulfill the requirement of the $50 spend!
  • Dot Dollars cannot be redeemed in Dottie!
  • There are no Trunk Show Exclusives during Dot Dollars and Dot Dollars cannot be combined with any other promotions - i.e. birthday codes.

  • If someone wants to give their codes to someone - i.e. a husband who shopped with you and wants his wife to use them or a mother wants to give them to her daughter, etc. that is fine. However, PLEASE remember that the spirit of the promotion is to have the customers who EARNED the codes redeem them. You should NEVER give a customer's codes to someone else because she hasn't used them or you don't think she will use them. That is not the spirit of this promotion, and could be a disaster should your customer change her mind and decide she does want to redeem in the last hours. Please don't put any posts on social media along the lines of "Message me if you want 50% off a $50 order" or "I have extra Dot Dollars, who wants them?" as this violates our compliance policies and you will be subject to termination.


Dot Dollars are brilliant and can help you finish fiscal year 2017 strong, to hit your Hoopla goals, and to have an amazing start to the new fiscal year. Follow the tips and WTS in this email and let's get a 100% redemption rate!!


Personal reach outs will be the key to your success. Pick up the phone and offer exceedingly personalized customer service!!

PULL YOUR DOT DOLLARS EARNERS REPORT

Log in to Stylist Lounge and export your orders for the earning period 5/16 - 6/19. Sort your exported order list and determine who earned Dot Dollars so that you can start your personal reach outs. Home Office will be posting the Dot Dollars Customer Report shortly and when they do, you'll want to export the CSV file and print out 2 copies so that you have your customers' codes with you at all times. I keep one copy in my office and one copy in my purse so that I can easily reference codes at all times - you would be amazed how many times I've been able to help a customer place an order while I was on the go, because I had her codes handy.
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CREATE AWARENESS

If you haven't already done so, send thank you notes to customers that shopped with you during the Dot Dollar earning period. You can send the thank you notes by email or by snail mail along with a look book. Some Stylists upload an image to their drugstore, have them printed and send them to their customers as a post card reminder that Dot Dollars are coming and that they have earned. Whatever method of reach out you choose, do it ASAP! You want your customers to start their wish lists and be ready to shop as soon as their codes are available to redeem!


WTS 1: Dear _____, Thank you for your Stella & Dot order! I hope you are enjoying your new sparkle. Your order also earned you $X Dot Dollars to redeem 6/27-7/10. Your code(s) will be in your Stella & Dot account on the 27th and I will also follow up with you to help you place your redemption order. For now, go online to my personal website (insert link) and create your 1/2 off shopping list! The only items excluded from Dot Dollars are gift cards, Stylist Starter kits and out of stock items. Everything else, including COVET and our new Summer arrivals are available for you to shop at half off with your Dot Dollars!

SET UP A REDEMPTION TRUNK SHOW

If you have not hosted 1 of your own 4 double dip trunk shows for this year (see policy 2.5 Independent Business Owners as Host for more guidelines and read the FAQs), now is the time to set one up! This is a great way to earn hostess rewards that you can redeem for the Fall 2017 collection release.

Alternatively, you can create a mystery hostess trunk show for Dot Dollar redemption. This will help get your customers excited to redeem their Dot Dollars - they could be going on a BIG S&D spree. You can choose to give away all the rewards to one customer, split the rewards amongst several shoppers or award the half offs. It's an extra perk/reward for your customers that love Stella & Dot and that have supported you! Here are the instructions for creating a Mystery Hostess trunk show (never use your own email address associated with your Stylist account).

  1. Email address: your Stylist id-date of mystery show@stelladot.com. Here is an example of one on June 27, 2017 with Stylist ID #168909: 168909-6272017@stelladot.com
  2. mailing address: use your own home address
  3. First Name of Hostess: Mystery
  4. Last Name of Hostess: Hostess
  5. Phone number: your personal cell phone number


Create yours and then invite all your Dot Dollars earners to shop the mystery show (export all the email addresses from your Dot Dollars earner report and invite them to the mystery show)!


Personalize the invitation: Congrats on earning Dot Dollars on your recent order! You are stylish & savvy! For every $50 that you add to your cart between June 27 - July 10, you'll be able to redeem one $25 Dot Dollar code for 1/2 off shopping! When you shop this link (insert the mystery hostess trunk show link), you'll also be entered to win ALL of the hostess rewards!! In the past, I've given away a $300+ shopping spree! If you need your codes or help placing an order, please contact me. I'll be following up with you by phone and email as well. Happy Dot Dollar shopping!!

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BOOK A REDEMPTION TRUNK SHOW WITH ONE OF YOUR TRUNK SHOW GUESTS

Have you reached out to your Dot Dollars earners and asked them to host a DD redemption trunk show? Their friends that attended the show with them also earned Dot Dollars, so #boom, that's an easy trunk show and way for the hostess to earn Style Rewards. Plus, it's summer and there are a lot of great themes and ideas for getting the girls together for a fun night out (margaritas & must haves, sangria & style, juleps & jewels) or a day time gathering (jewels by the pool, bbq & bling). Check our team Facebook page for theme images to use.


  • WTS 1: Hi ____! It was so great to meet you at X's trunk show. What a fun night. The great news is that everyone that shopped that night earned Dot Dollars and they are going to be HOT to redeem them. Why don't we have everyone pop by your place for a power shopping/redemption session? You can also invite friends that didn't earn Dot Dollars, because they're going to want to get some new styles too! You'll earn tons of FREE Stella & Dot for hosting this HOT event. I have June x or July x available. Can we book it? xo


  • WTS 2: Your Dot Dollar codes are here and you have $X to redeem. You know what's better than half off shopping? Free shopping! Let's gather a couple of your girlfriends, I'll bring over some cute summer styles to share and you'll earn a S&D shopping spree!! I have the morning of the 28th or the evening of the 5th available. I'll call you tomorrow to find a time to make it happen.
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Book An Online Trunk Show With One of Your Online Shoppers

Do you have Dot Dollars earners that shopped online to earn their codes? Why not ask them to host a virtual online show?


WTS: Hi ____! I'm thrilled that you earned Dot Dollars with your online order. Did you know that I do virtual online trunk shows for busy gals like yourself? It's a great way for me to treat you to a Stella & Dot shopping spree and for you to receive all the S&D pieces that you've had your eyes on. It's super easy - I create a Facebook Group and invite you and then you add your friends. I would do a series of posts over the course of one week and the goal is to get you a lot of Hostess Rewards. Your "job" as the online hostess is just to tag, like and comment on my posts after you put your friends in the group. I'll do a fun giveaway or two as well to get your friends pumped up. My virtual online hostesses have earned anywhere from $50 - $300 in FREE S&D. And FREE is better than Dot Dollars shopping at half off (which is a good deal too). The ladies have been loving this online virtual shopping option, because who doesn't like shopping in their PJs with a glass of wine - LOL. What do you think?
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june 27TH EMAIL

On June 27th (first day of DD redeem), send this email with their DD codes AND instructions on how to redeem and by when.

Dear ________,

I hope your summer is off to a great start. You earned $x Dot Dollars for shopping with me this last month and now it's time to redeem and sizzle up your summer with #stelladotstyle! I know you have your eyes on a few things, so let's shop for you at 50% off!! For every $50 that you spend between now and 7/10, you can redeem $25 Dot Dollars. Here are your codes: (list codes by copying and pasting from the exported CSV file).

You can redeem by shopping online (give link to your DD redemption show or mystery trunk show) or by giving me a call. ( If you are doing a mystery hostess show, include this additional text: By shopping this link, you will also be entered to win the hostess rewards from all the orders that are placed during the redemption period! In the past, I've given away (2) $250 shopping sprees!)

If it's easier for you, I'm full service and would be happy to help you place your redemption order. Be sure to check out our sale items too. Now would be a great time to round out your accessories wardrobe with a statement necklace, an engravable (check out our new engravable bangles - they are my fave!), everyday hoops & studs, and a great layering necklace. For the first time, Dot Dollars can be used on our Covet 14K gold & diamond collection - a girl can never have enough diamonds!! Let me know if you need any suggestions. If I see that you haven't redeemed your Dot Dollars codes by 7/7, expect to receive a reminder from me. You'll totally regret it if you miss out on this sweet deal, so I'll check in with you to make sure you're scoring some style for a steal!! xo

P.S. I'm looking for 3 debut hostesses who would love to be the first to share our Fall 2017 collection next month. For being my first, I will bring your beverage of choice (wine, champagne, margaritas, sangria) to get the party started! Dates are available on a first come, first serve basis. Message me and we will get your date on the books! Happy Dot Dollars shopping.
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There will be great suggestion images floating around social media that we can share with our customers - i.e. Buy this and redeem $50 Dot Dollars! We'll collect those images and share them on the team Facebook page as they become available.

June 27TH PHONE CALL

WTS for calling for a sale


  • Hi ___! Dot Dollars are here! I'm so excited to help you get some things from your wish list - you have $x to redeem! What can I order for you today? If you're having trouble narrowing the list down, we can get the girls together and get you the rest for FREE! I have the afternoon of the 29th or the evening of the 3rd - what's best for you?


  • If you get her voice mail, leave a simple message: Hi ____! This is ___ from Stella & Dot. I'm calling to let you know that it's Dot Dollars time!! This is our customer fave promotion and you earned these half off codes when you shopped with me this past month. Check your email for the details and I'll follow up with you tomorrow. Then text her this image and "Your name from Stella & Dot here. Just left you a vm. I'll be calling you tomorrow to help you redeem your Dot Dollars. Check your email for the details."

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July 7 TEXT, EMAIL OR FB MESSAGE

WTS:
Hey girlfriend! I promised that I would remind you to redeem your Dot Dollars. Don't forget to shop at HALF OFF...friends don't let friends waste Dot Dollars, so let me know what I can order for you! Try to check this off your "to do" list today before something comes up - because there is always "something else" - LOL . Here is the link (insert link to your Mystery Hostess show) for you to shop at 1/2 off and to be entered to win the hostess credits too. Please let me know if it's easier for you to have me place the order. I'm around and you can call or text me with your list. xo

Note: It's going to be challenging to reach people right after July 4th. They might not have seen your email or they may have seen your email, but with the holiday, they probably got busy and forgot. They will be grateful for the reminder!
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July 10th LAST CALL

Text, email, FB message this image to anyone who has not yet redeemed with these WTS:

Hey Gorgeous! Friendly reminder that today is the last day to use your Dot Dollars codes. You earned them, don't let them go to waste!! How often do you get to shop at 50% off? Go ahead and treat yourself to that piece that's calling your name. I'm here and happy to help you with style suggestions, codes and to place your order. Just let me know what you need. I'm full service ;-) XO
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I know there is a lot of info in this email. Save it and use it as a reference tool. As always, your upline is your best resource if you have any questions about Dot Dollars and everything you need is in Stellaverse. We'll be posting lots of ideas, images and WTS on our Glowing Stones Facebook Page, so be sure you check there too. #dotdollarsrule -use them to love your summer business and to hit your summer goals!

Let's put the "P" in Personal Stylist! Reach out and make sure all our customers are redeeming their Dot Dollars! Have fun!!

XO, Krista

Krista Demcher - proud leader of Team Glowing Stones