"Rendevous" Precis

alisha stephens

Jaguar commercial

In the Jaguar super bowl commercial “Rendezvous”, Jaguar suggests that their cars are better because they are British. They support this thesis but calming that British people are better because they sound better, are more focused, precise, always one step ahead, have a certain style, love power and they all drive Jaguars. Jaguar uses the bandwagon advertising technique in order to show that all our favorite British people drive their cars so we should as well. Using a theatrical and thrilling tone it is intended for young adult audiences.