Kraft Mac & Cheese
Why the history of Kraft Mac & Cheese?
Why is it important?
The Quick Look Through History
1954: The box is turned to the iconic blue color.
1975: Launch of Macaroni & Cheese Dinner with spiral-shaped noodles.
1984: Launch of Velveeta Shells & Cheese.
2006: Launch of Organic Mac in cheddar.
2006: Launch of Organic Mac in white cheddar.
2006: Easy Mac Cups are launched and targeted to college students.
2007: Launch of Kraft Macaroni & Cheese made from 50 percent whole grain.
2007: Kraft Macaroni and Cheese sales skyrocketed by 10 percent
2008: Launch of soon to fail and discontinued Macaroni & Cheese Crackers.
2010: Kraft launched a 50 million dollar marketing campaign aimed towards their kraft mac & cheese dinners.
2010: Launch of Homestyle Deluxe Macaroni & Cheese Dinner-Classic Cheddar
2010: Launch of Homestyle Deluxe Macaroni & Cheese Dinner-Hearty Four Cheese Sauce
2010: Launch of Homestyle Deluxe Macaroni & Cheese Dinner-Old World Italian
2013: Announced that children shaped pastas would no longer contain Yellow 5 and Yellow 6.
2015: Announced that they would eliminate artificial preservatives.