Kraft Mac & Cheese

Making History

Why the history of Kraft Mac & Cheese?

I am about to start my journey into the College World this year. As most people know, most college kids tend to have a lack in good financial funds, this is where Kraft Mac & Cheese comes in to play. It is a financially easy meal that most college kids lean towards for lunch and dinner. So, I decided to research where exactly my future meals came from.

Why is it important?

Kraft Mac & Cheese was created during one of the hardest economical times of our country in 1937: the Depression. The box was originally a bright yellow color and shoppers loved it because for one food stamp, they could receive two boxes. Kraft Mac & Cheese was important to history in this time because it served as a reliable and cheap meal for the public. It helped many americans fight hunger during this time. (Chicago Tribune)

The Quick Look Through History

1937: Mac & Cheese is created and put on the market for the public

1954: The box is turned to the iconic blue color.

1975: Launch of Macaroni & Cheese Dinner with spiral-shaped noodles.

1984: Launch of Velveeta Shells & Cheese.

2006: Launch of Organic Mac in cheddar.

2006: Launch of Organic Mac in white cheddar.

2006: Easy Mac Cups are launched and targeted to college students.

2007: Launch of Kraft Macaroni & Cheese made from 50 percent whole grain.

2007: Kraft Macaroni and Cheese sales skyrocketed by 10 percent

2008: Launch of soon to fail and discontinued Macaroni & Cheese Crackers.

2010: Kraft launched a 50 million dollar marketing campaign aimed towards their kraft mac & cheese dinners.

2010: Launch of Homestyle Deluxe Macaroni & Cheese Dinner-Classic Cheddar

2010: Launch of Homestyle Deluxe Macaroni & Cheese Dinner-Hearty Four Cheese Sauce

2010: Launch of Homestyle Deluxe Macaroni & Cheese Dinner-Old World Italian

2013: Announced that children shaped pastas would no longer contain Yellow 5 and Yellow 6.

2015: Announced that they would eliminate artificial preservatives.

Is it Popular?

Although Kraft Mac & Cheese has been a family favorite and a newly found favorite amongst college students; there are not currently any books, movies, or documentaries about Kraft Mac & Cheese itself.

Legacy in the Making

Kraft Mac & Cheese is only beginning it's journey and impact on the nation. Since it's impact that began during the Great Depression, Kraft Mac & Cheese has been helping feed families all over the US and will continue to do so. Also with technological advance, it is becoming healthier for our nation's children as well. So eventually it will not only be a cheap meal, but a healthier one. Also as of late, Kraft Mac & Cheese has been a life savor of those newly broke college students and will continue to help out those future generations. Kraft Mac & Cheese is a legacy in the making.

What I Personally Learned...

Everyone once in their life will most likely find themselves in a tough spot financially, how they go about it is up to them. I learned that their are companies out there, like Kraft Mac & Cheese, that try to help people out in their financial state by making a cheap yet good quality product. I will carry on this knowledge of financial balance and caution while I begin my journey out on my own in the college world. I will remember that even when money may be tight, that there are products out there, like Kraft Mac & Cheese, that will make my success possible.

Created by Maddie See