PR PRIMER
How to Maximize WuXi Brand out of Your Speaking Engagement
This edition of PR Primer features a set of tools to help you maximize WuXi brand and your profile from your speaking engagement at major conferences. Work with the PR team by emailing us the following information:
- Time, date, name and location of the event
- Session name or topic you will speak about
- Your key messages
- Snapshots from the event
Pre-event: WXpress
We will compose a short paragraph to promote your participation in the event and include an image to go with the post. Your event will be posted to WuXi's blog, WXpress.
Pre-event: Social Media
We'll help you promote your event on social media channels including LinkedIn, WeChat, Zhi Xin and Twitter.
Pre-event: Newsletter
We wll include your event in our WXpress newsletters and our regional newsletters including SDpress, BAYpress, MApress and ILpress.
During-event: Real-time Sharing
Share your photos, thoughts and comments about the event real-time via Zhi Xin or email us directly. We'll share it with more people internally and externally for you!
Post-event: Social Media Updates
We will summarize the highlights of your event along with an image you provide from the event and share it via WeChat, WXpress, Twitter, LinkedIn, and Zhi Xin.
Post-event: Media Sharing
If you are interviewed by the media at the event, email us the video or article. We will share it on our YouTube channel, our blog and social media channels.
WuXi Communications Team
Got any topics you would like us to cover?
Email: communications@wuxiapptec.com
Website: www.wuxiapptec.com/wxpress
Phone: 202-280-5378
Twitter: @WuXi_AppTec
In case you missed it:
PR-PRIMER - Towards Better PowerPoint Presentations - March 2015
PR PRIMER - 6 Things to Kick-start at WuXi - October 2014
PR PRIMER - How to Create Engaging and Impactful Webinars - August 2014
PR PRIMER - Newsletter Made Easy - July 2014
PR PRIMER - Towards Better Media Engagement - June 2014
PR PRIMER - Better PowerPoint Presentations - May 2014