Safety Marks

- For children's toys and activities

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Lion mark

What it means?

Introduced to promote high safety standards throughout the toy industry, this bright red and yellow symbol helps consumers to identify toys that are safe for children to use.

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Age label

What it means?

The red and white symbol first appeared on toys in 1995 and is used to

show that the toy is unsuitable for children that are younger than three

years old.

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British Standards Kitemark

What it means?

Awarded by the British Standards Institution, the Kitemark symbol is

considered a sign of reliability and safety - and can be found on all kinds

of products, services and processes as well as some toys and outdoor play

equipment.

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CE marks

What it means?

This symbol is used by toy manufacturers to show that their products meet all the relevant consumer safety, environmental or health requirements of the European Directive.

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Approved lion mark retailer

What it means?

Launched in 1991, the Approved Lion Mark Retailer Scheme can only be used by members of the Toy Retailers Association to show that their toys conform to the EN 71 safety standard.

The CE-e Robot Song: Our toys are good to go!