- For children's toys and activities
Introduced to promote high safety standards throughout the toy industry, this bright red and yellow symbol helps consumers to identify toys that are safe for children to use.
The red and white symbol first appeared on toys in 1995 and is used to
show that the toy is unsuitable for children that are younger than three
British Standards Kitemark
Awarded by the British Standards Institution, the Kitemark symbol is
considered a sign of reliability and safety - and can be found on all kinds
of products, services and processes as well as some toys and outdoor play
This symbol is used by toy manufacturers to show that their products meet all the relevant consumer safety, environmental or health requirements of the European Directive.
Approved lion mark retailer
Launched in 1991, the Approved Lion Mark Retailer Scheme can only be used by members of the Toy Retailers Association to show that their toys conform to the EN 71 safety standard.