What does the role entail?
The starting salary for an entrance role is usually £12,000 - £18,000 where as a experienced/ managerial role Visual Merchandiser may get £20,000-£27,000. The senior Visual Merchandisers can reach up to £30,000. Due to the travelling within this role you could continue working as a Visual Merchandiser in other countries, this as well as management roles you could earn up to £60,000.
What is an Area Visual Merchandiser and what is a Field Visual Merchandiser?
A Field Visual Merchandiser
As a Field Visual Merchandiser you take responsibility for a selected group of stores and ensure they are following the company guidelines for the window displays and floor layouts. You will offer support to your selected stores and help with training if needed. You must ensure that all store windows and floor plans are the same to keep up with the 'brand image.' By having all store displays the same it will help the customer recognise the brand.
An Area Visual Merchandiser?
As an Area Visual Merchandiser you will work with a group of stores like the role of the Field Visual Merchandiser however, at a higher level and help a larger amount of stores. Within this role you train and offer support to the shops and also offer support to the Field Visual Merchandiser if needed. As like all of the Visual Merchandising roles you need to be a self - motivated and creative individual. All Visual Merchandisers will work long hours, early morning and late starts. The Field Visual Merchandiser and the Area Visual Merchandiser spend a lot of time on the road travelling to the stores they over see.
Luxury brands compared to High Street Brands.
Visual Merchandising will differ if you are a arranging the window display for a high end luxury brand compared to a high street brand. Luxury brands tend to have more eccentric displays. They also collaborate with artists which will reflect on the Window displays and floor layouts. Below is an example of when Yayoi Kusama did a collaboration with Louis Vuitton, the windows are bright and eye- catching, this is also recreated within the store. On a recent trip to Copenhagen I saw a Yayoi Kusama exhibition at the Louisiana Museum of Modern Art, which had a few Louis Vuitton dot work items. As you can see from the below video her art work is just as eccentric as the items she produced with the brands.