Generating Ideas
Allison Buck
What is it?
Coming up with an idea for a product or service.
The ideas could range from simple to complex.
Could be made to improve current products, or come up with new products.
- Must stay successful
- Competing with other products
Why is it important?
Businesses Coming Up with Ideas
Many businesses have research and development personnel who work full time creating, researching and developing ideas that result in new and improved products and services.
How Ideas Keep Businesses Going
Once a business is established to sell a good or service, it must continue to develop ideas in order to survive.
Competition
Businesses must come up with the newest and greatest ideas to compete with other businesses for the best products.
Examples of Competition in Generating the Best Ideas
- Apple versus Samsung in coming up with the newest and greatest technology
- Car companies coming up with the most efficient vehicle
- Restaurants having not only the best food, but an attractive environment and good customer service
How to Generate Ideas
How to Find Business Ideas - The Ultimate Guide