Generating Ideas

Allison Buck

What is it?

Coming up with an idea for a product or service.

The ideas could range from simple to complex.

Could be made to improve current products, or come up with new products.

  • Must stay successful
  • Competing with other products

Why is it important?

Examples of Competition in Generating the Best Ideas

  • Apple versus Samsung in coming up with the newest and greatest technology
  • Car companies coming up with the most efficient vehicle
  • Restaurants having not only the best food, but an attractive environment and good customer service

How to Generate Ideas

How to Find Business Ideas - The Ultimate Guide