Social Media Bootcamp

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Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

Welcome to wiki of strategy—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. However, savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve—and your competition.

In Wiki of Strategy Mark Whelan offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.


In five short chapter, you'll participate in a dynamic online event to tune in to live weekly video webcasts, participate in ongoing forum discussions, complete strategic assignments, and work with a small group to receive one-on-one feedback on your social media plans.

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Social media can be leveraged to create wonderful marketing masterpieces. Therefore, it's not surprising that the biggest brands like Skittles and Starbucks have successfully used social media to increase their sales, brand, and the community (Starbucks acquired 11 million users in six months) around their products. Small companies like Rebellionaire Fashion are using social media to increase their sales and leading the “Choose your own design” t-shirt market.