St. Patricks Day & Marketing
History Of St. Patricks Day
St. Patricks Day In Ireland
-In Ireland, Saint Patricks day is celebrated throughout the country with parades and parties and a celebration of their culture and heritage.
-Everyday, 5.5 million pints of guinness are consumed. On Saint Patricks day, 13 million pints of guinness are consumed!
-In Dublin, Ireland, businesses expect a boost of about $65 million on Saint Patricks day.
-The largest Parade in Ireland is held in Dublin, Ireland and was first held in 1931.
St. Patricks day In The UK
-In England, March 17th is just like any other day to most people.
-In london, a whole week of celebrations are planned for Saint patricks day, these include festivals and parades throughout the week.
-Manchester claims the biggest parade and festival in the UK and they host a two week long festival with the parade beginning on the sunday before saint patricks day.
-Birmingham claims the 3rd biggest Saint Patricks day Parade in the world, attracting more than 100,000 people.
The New York City Saint Patricks Day Parade
The New York City St. Patricks day parade is the worlds oldest and largest St. patricks day parade in the world. The first parade was held on March 17th, 1762.
- Product - The largest Saint Patricks day parade in the world.
- Place - New York City
- Promotion - The New York City parade has been held every year on the same day for more than 200 years, and more than 2 million people spectate each year.
- Price - the parade is free to watch and doesnt require any tickets or admissions. Theres food and beer and other items that can be purchased around the parade.
- Profit - Everybody that works the parade and participates in the parade volunteers and theres not much profit.