Edwin Perkins was always fascinated by chemistry and enjoyed inventing things. When his family moved to southwest Nebraska at the turn of the century, young Perkins experimented with home-made concoctions in his mother’s kitchen and created the Kool Aid story. The forerunner to KOOL AID was Fruit Smack, which was sold via mail order in the 1920s. Edwin Perkins re-named the drink Kool Ade and then Kool Aid in 1927.
Edwin convinced his father to carry the dessert line in his store. It was at this same time Edwin sent away for a kit called “How to Become a Manufacturer.” During the following years, Perkins graduated from high school, published a weekly newspaper, did job printing, served as postmaster and set up a mail order business called “Perkins Products Co.” to market the numerous products he had invented.
Bugs Bunny Kool-Aid Commercial