The Real MUGreek
An Anti-Greek Stereotype Campaign
Service: Assist in this advocacy endeavor. Create a center for all information about The Real MUGreek campaign.
- Strengths: This campaign's strengths are going to be the variety of multimedia content and the extensive information accessible. Additionally, the professionalism and innovative campaign site will create a center for all information regarding the real character of Marquette University Greek Life.
- Weaknesses: The shortcomings of this campaign is waiting for the production of multimedia. In having to wait for anti-greek stereotype videos to be made, specific aspects of the site will be on hold. It will also be hard to get the participation of the greek community.
- Opportunities: The Real MUGreek is a perfect way to improve the image of Marquette University Greek Life. This is a chance to provide facts and present the faces of greek life. It also could provide greater recognition of the greek community throughout Marquette, Milwaukee, and beyond.
- Threats: There are going to be people out there who may not believe the message being sent. Outreach may not have a long-term effect.
Design: Create a logo and an organized and informative website.
Opportunities: This project is an opportunity to introduce what Marquette University Greek Life is actually about and improve this community's image.
Objectives: Create a professional website for campaign, promote website and campaign and work to improve the image of Marquette greek organizations.
Greek Members: Much of the greek community understands what these organizations true intentions are. However, sometimes the actions of some greeks do not display this understanding. Therefore, this campaign will still affect this audience because it could advocate the importance of the image of greek chapters and the impact our actions affect that image.
Administrators: Marquette administration has a rocky relationship with the greek community at times. From Marquette University Office of Student Development to Father Pilarz, faculty and administrators keep a close eye on greek organizations. Rightfully so. However, this audience needs to gain greater understanding of what these value-based organizations are like beyond the occasional university violation by specific chapters.
Student Body: The student body perception of greek life varies per student. But, there is always going to be that person who believes greeks "pay for their friends," or that "all greeks do is party." This campaign will introduce a more sincere side of greek life.