Review of 2015
Sports & Entertainment Marketing P.6
Beats by Dre
Beats by Dre has continued as one of the most successful companies in the world. Expanding to beyond just headphones they continue to bring new and improved products. A Huge part of their marketing is the numerous amount of famous athletes wearing and using their headphones. Athletes such as Kevin Garnett, Colin Kapernick, and Richard Sherman are seen wearing their products, making them popular among kids and adults all over the world.
Nike
Nike has not only retained their customers but have continued to grow all over the world. Sponsoring athletes such as Kobe Bryant, LeBron James, Kevin Durant, etc. they are the most powerful sports brand in the world.
Gatorade
Gatorade has continued as the most successful sports drink in the world. Constantly creating new flavors, and even new bottle designs, Gatorade is always acquiring new customers as well as retaining old customers by consistently bringing out new products.
Best Products
This new speaker created by amazon, is revolutionizing how we think about speakers. It not only functions great as a traditional speaker but has incorporated an artificial intelligence that has been highly praised.
Apple is continuing to innovate and create new products that their customers love. Functioning as a "mini" phone the apple watch is being sold not only as a great tool that is practical, but also on how cool it just looks.
Best Movies
The Martian
Acclaimed as one of the best movies of the year, The Martian has been nominated for numerous academy awards. The Martian is based on a book, meaning they already had an audience to market to, excited to see the movie.
Mad Max
Mad Max: Fury Road was a reboot of the previous Mad Max films made in the 80's. Because of this they already had a very big audience ready and excited for another film. Through various trailers and commercials, mad max successfully sold the nostalgia of the old films, as well as drawing in millions of new viewers.
Best Artists
Creating one of the most successful albums of the year (Forest Hills Drive), J. Cole has quickly risen to the top of the rap world. Much of his success has been due to the endorsements of fellow musicians on social media (Twitter, Instagram, etc.), and becoming a particular favorite of sports venues to play at their games.
After taking a year off to recover from her many ailments (flu, laryngitis, a respiratory and chest infection), she has stormed back onto the scene with her hit song Hello. She's made many guest appearances on talk shows and award shows, marketing her "comeback" and has done so very successfully.
Top 10 World's Highest Payed Athletes
Floyd Mayweather: $300 M
Manny Pacquiao: $160 M
Cristiano Ronaldo: $79.6 M
Lionel Messi: $73.8 M
Roger Federer: $67 M
New Year's Resolution
Goals
- I plan to meet new people and make new friends
- I plan to improve my football skills and have a great season
- I plan on getting straight A's for the rest of the year