National Intruder

Audiene Analysis

Here’s a list of 20 audience analysis questions to get you started.

General

  • Who is your primary audience?
  • Are there potential secondary audiences?

Demographics

  • What is the average age of the learner?
  • Are the learners mostly men, women or an equal mix?
  • What is the educational background (high school diploma, PhD)?
  • What is their cultural background, race, ethnicity?

Knowledge & Experience

  • What is their level of work experience?
  • What is the reading level of the audience?
  • How much do they already know about the subject at hand?
  • What tone or attitude is appropriate for your audience?
  • Are the learners highly motivated?

Technical

  • What hardware and software will the learners have?
  • How technically savvy are the learners?
  • What resources do the learners have at their disposal?

Expectations

  • What level of participation can you expect?
  • What kind of syntax or writing style are your learners comfortable with?
  • Why are the learners taking the training?
  • What will the audience expect to learn?
  • What amount of time do learners have available to devote to training?
  • Do any of the learners have special needs? (visual or audio impairment)