Institutional Advertising

For the Community

What is this?

•Institutional advertising attempts to create a favorable impression and good will for a business or an organization. It does this by providing positive information about a business. Support of community projects and community endorsed ideas about important public topics such as the environment, public health, and education can create a favorable image.

Examples of institutional Advertising

1) Every pair of toms shoes you buy they send a pair over to a 3rd world country.

2) Best Maid pickles company has a parade every year to create a sense of community.

3) Collecting box tops and sending them in creates money for companies to give money to charities.