National Parks Service

Marketing 101

Social Media Marketing (SMM)

Each platform has its unique strengths and weaknesses as a marketing tool. One thing is for certain, the National Parks Service uses each to reach millions of followers. Take a look at the examples below and discuss the strategies used by their SMM.

LOGOS, PATHOS, ETHOS

Logos

Logos is frequently translated as some variation of “logic or reasoning,” but it originally referred to the actual content of a speech and how it was organized. Today, many people may discuss the logos qualities of a text to refer to how strong the logic or reasoning of the text is.


Ethos

Ethos is frequently translated as some variation of “credibility or trustworthiness,” but it originally referred to the elements of a speech that reflected on the particular character of the speaker or the speech’s author. Today, many people may discuss ethos qualities of a text to refer to how well authors portray themselves.


Pathos

Pathos is frequently translated as some variation of “emotional appeal,” but it originally referred to the elements of a speech that appealed to any of an audience’s sensibilities. Today, many people may discuss the pathos qualities of a text to refer to how well an author appeals to an audience’s emotions.


Source: Purdue Online Writing Lab

https://owl.english.purdue.edu/owl/resource/625/03/

https://www.youtube.com/watch?v=QlKOcyf915M
https://www.youtube.com/watch?v=9pVK73wEUak
https://www.youtube.com/watch?v=oNrUoOANPi8&index=3&list=PLN-hqVuMmUAanICiytk2qTs_u7zEuHnKr