Private Label Update: 11/11/2013
Private Label News
For the past four weeks, Private Label sales have been tracking to 5.7% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.
Note: PL dropped as a % of total MC in Oct Week 3 due to the Outerwear sale, since we have very few PL outerwear styles!
Private Label Styles
The Just Joyful Top, Always Adorable Dress, Main Lodge Lovely Dress, Cute to the Cordial Dress, On a Barrel Roll Skirt in Fanfare, First Place Petal Top, Scenic Ceremony Dress, Pastime and Present Dress, and Madame Cutie Top in White have all received 5+ reviews!
Private Label Dresses Top Sellers
Heart and Solar System Dress
- Last week sales: $9,493.50 - AWESOME!
- Last week sell-through: 10.5%
- Last week unit sales: 150 - AWESOME!
- On hand units: 1,286 units
- Return %: 18.9%
- Note: Participated in the Party Dress Sale
Windy City Dress
- Last week sales: $7,070.76
- Last week sell-through: 12.9%
- Last week unit sales: 124 units
- On hand units: 834
- Return %: 32.5%
- Note: Participated in the Party Dress Sale
Well Fancy That Dress
- Last week sales: $6,509.49
- Last week sell-through: 15.4%
- Last week unit sales: 51 units
- On hand units: 281 units
- Return %: 19.6%
- Note: Participated in the Party Dress Sale
Coach Tour Dress in Stitch
- Last week sales: $4,751.01
- Last week sell-through: 24.8% - AWESOME!
- Last week unit sales: 40 units
- On hand units: 301
- Return %: 0.0% (Launched 11/5)
- Note: Did NOT participate in the Party Dress Sale!!!!
Aurous Anniversary Dress
- Last week sales: $4,574.60
- Last week sell-through: 8.2%
- Last week unit sales: 40 units
- On hand units: 447
- Return %: 43.9% (10/8 launch)
Private Label Top TBO Sellers
Lattes to Talk About Jumper in Navy
- Last week sales: $3,695.58 (only two days of selling!)
- Last week sell-through: 14.1% - GREAT!
- Last week unit sales: 42 units
- On hand units: 257 units
- Return %: 0.0% (11/8 launch)
Call of the Styled Coat
- Last week sales: $2,549.85
- Last week sell-through: 6.9%
- Last week unit sales: 15 units
- On hand units: 204 units
- Return %: 0.0% (launched on 11/3)
Cafe Parfait Top in Noir
- Last week sales: $2,408.27
- Last week sell-through: 32.2%
- Last week unit sales: 73 units
- On hand units: 154 units
- Return %: 14.0%
Laid-back to Basics Top
- Last week sales: $1,913.42
- Last week sell-through: 10.1%
- Last week unit sales: 58 units
- On hand units: 515 units
- Return %: 5.7% (launched on 10/30)
Ikebana for All Skirt
- Last week sales: $1,189.83
- Last week sell-through: 5.0%
- Last week unit sales: 17 units
- On hand units: 320 units
- Return %: 24.2%
PL Almost Sold Out!
In the Key of Chic Dress
- $113,740.90 total sales (910 units) - awesome!
- 70.5% margin - awesome!
- 20.9% return rate
Countdown to Casual Skirt
- $18,284.19 total sales (381 units)
- 66.7% margin - great!
- 24.9% return rate