Private Label Update: 11/11/2013

Private Label News

For the past four weeks, Private Label sales have been tracking to 5.7% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.


Note: PL dropped as a % of total MC in Oct Week 3 due to the Outerwear sale, since we have very few PL outerwear styles!

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Private Label Dresses Top Sellers

Heart and Solar System Dress

  • Last week sales: $9,493.50 - AWESOME!
  • Last week sell-through: 10.5%
  • Last week unit sales: 150 - AWESOME!
  • On hand units: 1,286 units
  • Return %: 18.9%
  • Note: Participated in the Party Dress Sale


Windy City Dress

  • Last week sales: $7,070.76
  • Last week sell-through: 12.9%
  • Last week unit sales: 124 units
  • On hand units: 834
  • Return %: 32.5%
  • Note: Participated in the Party Dress Sale

Well Fancy That Dress

  • Last week sales: $6,509.49
  • Last week sell-through: 15.4%
  • Last week unit sales: 51 units
  • On hand units: 281 units
  • Return %: 19.6%
  • Note: Participated in the Party Dress Sale

Coach Tour Dress in Stitch

  • Last week sales: $4,751.01
  • Last week sell-through: 24.8% - AWESOME!
  • Last week unit sales: 40 units
  • On hand units: 301
  • Return %: 0.0% (Launched 11/5)
  • Note: Did NOT participate in the Party Dress Sale!!!!


Aurous Anniversary Dress

  • Last week sales: $4,574.60
  • Last week sell-through: 8.2%
  • Last week unit sales: 40 units
  • On hand units: 447
  • Return %: 43.9% (10/8 launch)

Private Label Top TBO Sellers

Lattes to Talk About Jumper in Navy

  • Last week sales: $3,695.58 (only two days of selling!)
  • Last week sell-through: 14.1% - GREAT!
  • Last week unit sales: 42 units
  • On hand units: 257 units
  • Return %: 0.0% (11/8 launch)


Call of the Styled Coat

  • Last week sales: $2,549.85
  • Last week sell-through: 6.9%
  • Last week unit sales: 15 units
  • On hand units: 204 units
  • Return %: 0.0% (launched on 11/3)


Cafe Parfait Top in Noir

  • Last week sales: $2,408.27
  • Last week sell-through: 32.2%
  • Last week unit sales: 73 units
  • On hand units: 154 units
  • Return %: 14.0%


Laid-back to Basics Top

  • Last week sales: $1,913.42
  • Last week sell-through: 10.1%
  • Last week unit sales: 58 units
  • On hand units: 515 units
  • Return %: 5.7% (launched on 10/30)


Ikebana for All Skirt

  • Last week sales: $1,189.83
  • Last week sell-through: 5.0%
  • Last week unit sales: 17 units
  • On hand units: 320 units
  • Return %: 24.2%


PL Almost Sold Out!

In the Key of Chic Dress

  • $113,740.90 total sales (910 units) - awesome!
  • 70.5% margin - awesome!
  • 20.9% return rate


Countdown to Casual Skirt

  • $18,284.19 total sales (381 units)
  • 66.7% margin - great!
  • 24.9% return rate