Media Literacy

Yessica Gallegos

Jaguar 2014 Big Game Commercial | British Villains 'Rendezvous' | Jaguar USA

Jaguar Commercial Précis

Jaguar in the commercial for luxury cars, which aired during the 2014 Super bowl, communicates to viewers that their luxury car is "one step ahead" and more precise. The commercial features British super villains that drive around in fast cars. The company Jaguar promotes luxury cars by depicting them as powerful cars that are able to do things faster. The Jaguar attempts viewers to think that only powerful people have them, it persuades others to get driven by the adrenalin of this car, it shows that people can seem more villainous but yet lovable.