Propaganda Techniques

It's Time for the Commercial

11 Techniques


Name Calling

Red Herring

Emotional Appeals



Sweeping Generalization

Circular Argument

Appeal to Numbers, Facts or Stats

Plain Folks

Snob Appeal

Explanation is Necessary

You must have your script approved BEFORE filming!

Your commercial needs to meet the following guidelines:

  1. It must be at least 30 seconds long.
  2. It must be either performed live or on a video tape that must be shown in class. You will not receive any points if the commercial is not acted out.
  3. Your commercial may not contain any references to drugs, alcohol, sex or violence.

You MUST Turn in:

  1. Commercial Script prior to filming or acting out your commercial and with your final product.
  2. The actual product with a one page explanation of how your product and commercial meets requirements of propaganda. The techniques that you used must be included in your explanation.
  3. The brochure that advertises your product. The brochure handout packet must be completed and turned in as well.