Visual Merchandise

By: Malik Waller

Definition

coordination of all of the physical elements in a place of business that are used to project the right image to its customers

4 Strategies

storefront-the facade of a store.


store layout-The design and lay-out of floor space and the placement of fixtures within a department


store interior-epresentation of the inside of a building or room, as in a photograph


interior displays-Any display inside a store created to increase interest in the store's products.