Head of Marketing
Marketing & Sales Manager, B2C
We are looking for
A hands-on B2C marketing manager and sales professional. The ideal candidate is a tech enthusiast with experience working in start-ups and independently executing hands-on marketing campaigns.
The marketing manager will be responsible for the entire marketing funnel - from lead generation to sales. They will be responsible for identifying and attracting the best international talent the Israeli market could use. You will have to build ongoing relationships with organizations, student bodies, groups and more to raise awareness and spread the outreach to new international talent, bringing them to Israel for employment and tech-education opportunities.
Responsibilities
· Strategic Planning: Independently build and lead annual strategic plans to drive continual growth, lead generation, sales and brand awareness through activities online, offline, media, partnerships, community, and more.
· Campaign building: Be a hands-on expert on 360-degree campaign building, managing and executing (online and offline) and execute
· Marketing materials: Create presentations create materials for campaigns, press releases, case studies, demos, videos, sales enablement tools.
· Proactive outreach: Create guerilla marketing activities for outreach, ambassador programs in organizations, webinars, courses and incentives to draw talent.
· Digital Marketing techniques: use hands-on up to date marketing techniques like remarketing, real-time marketing, SEO, AdWords, sponsored and native content and more.
· Recruitment and Sales: Manage the screening and lead-generation process, hold sales calls and activities like webinars to support sales. Develop an advance sales methodology and system.
· Recruitment Abroad: Flying abroad for recruitment opportunities
· Marketing Vendors: Manage the relationship with marketing vendors and partners; designers, social media managers, website developers and more.
Qualifications
- Highly articulate native English speaker with excellent writing and communication skills, and proven experience in marketing writing
- Ability to transform a lead into a paying client - a must
- You are an email marketing expert - a must
- You have experience in process management;
- Online advertising and campaign management
- Press and media relations, and managing PR firms
- Event marketing in B2C
- CRM management
- Copywriting skills - a plus
- Naturally creative - a plus
Who we are:
· Israel Tech Challenge brings talented people from all over the world and help them grow professionally in the field of technology, while strengthening their bond to Israel.
· We know the demand in our market exceeds the supply, hence we need more excellent people here
· Our partners and clients are big and small tech companies. From PayPal, Wix, Intel & Check Point to startups like Cybereason, BillGuard, Hiredscore, Genome Compiler and more.
· ITC is a national project, funded by leading organizations like The National Cyber Bureau in the Prime Minister's Office, Startup Nation Central, The Jewish Agency for Israel, corporate and private investors, in Israel and abroad.
Interested?
Email: oren@israeltechallenge.com
Website: www.israeltechallenge.com
Location: Herzl St 16, Tel Aviv-Yafo, Israel
Phone: 037572713
Facebook: https://www.facebook.com/IsraelTechChallenge
Twitter: @ITechallenge