Search Engine Optimization
Sacramento Marketing Company Strategies
Thanks to social media, blogging, and online data monitoring and analysis tools, it’s easier than ever for your business to collect feedback and sales-related data from customers, filter it, and use it to improve the efficiency of your business, to ensuring that you get referrals and repeat customers. Data can be gathered and used in many ways, but here are 3 particularly effective Sacramento marketing company methods that you can apply regardless of your market or the size of your business.
1. PROOF OF CONCEPT
A great way to determine whether the concept for a new product or service works is by using crowdfunding sites like KickStarter, Indiegogo, or RocketHub. These can help you get not only the funding necessary to launch an ambitious product, but also to discover who’s most interested in it, what they like most about it, and what they think can be improved. Since those who speak are putting their money into your project, you can bet that their feedback will be highly relevant and useful.
2. USING A/B TESTING
A/B testing enables you to test changes to your website against your current design to find out whether the new features are welcomed by your customers and visitors. It’s basically a straightforward customer interest test that can be done with little expense, without any major modifications to your site. By providing you with data from your customers, online A/B testing tools enable you to discover what works and what doesn’t, giving you the opportunity to make changes and fine-tune your features before releasing them.
3. SURVEYING RETURNS
Customers are more likely to take part in a survey after they’ve received a product, and especially before they return it. Instead of letting product returns ruin your day, turn them into an opportunity – make a concise questionnaire required for every return and use the feedback you get to improve product development. Professional web design services can help you easily integrate such a questionnaire into your site.
Finally, make sure you keep an eye on your social profiles, since a lot of people are likely to leave their feedback there.