Consumers Buying Decisions 15-1
Consumers in the Global Economy
Unit Price : a price per unit of measure
Brand : a name given to a product or service to distinguish it from other similar and competitive items
Impulse Buying : the opposite of spending time and effort is buying too quickly
Product Testing Organizations
Testing products can benefit the consumers and business.
There are a range of media sources. Print-Based Media is where it can be a magazine and newspapers. Broadcast-Based Media is like radio and television. Internet-Only Media can be websites.
The federal government has agency that puts a quarterly catalog of publications. It is called Consumer Information Center.
There are different business sources that include, advertising, product labels, customer service departments, and better business bureau.
There will be people talking about your product. It is a valuable resource when making consumer decisions.
There are different kind of stores that include, department stores, discount stores, specialty stores, supermarkets and convenience stores.
There are different stores with different purposes. Specialty superstores offer low prices and have different variety of a limited product line. Superstores include bakery's, restaurants, etc. Warehouse club focuses on the sale of large quantities at reasonable prices. Factory outlets have a reputation for selling high-quality products for low prices.
There are different ways to shop without going to the store. For example , mail order and vending machines.