''Sometimes,' she said, 'they threaten you with something - something you can't stand up to, can't even think about. And then you say, 'Don't do it to me, do it to somebody else, do it to so-and so.' ... You think there's no other way of saving yourself, and you're quite ready to save yourself that way. You want it to happen to the other person... All you care about is yourself" (292). ~ Book 3, Ch. 4
In a world where individuality is frowned upon and fiercely enforced against, there seems to be a certain amount of it to where it consumes an individual. The above quote is said above by Julia after she and Winston both had been changed by Big Brother and O'Brien. They both were threatened with one thing they cared about, and they couldn't let go of that one thing. In my eyes that one thing was more than the covenant and love between Julia and Winston, but actually the last remnant of what individuality they had. When that was torn away from them there was no hope after that. They had nothing to live for anymore, and any part of them was gone after that. Big Brother got rid of that individualism, and they got the hardest part of it too.