Motion Adds Magic
Video = Engagement
Amplomedia sat down with their marketing team and quickly got to work. After carefully analyzing ABCtech's needs, the creative geniuses at Amplomedia penned a powerful script to communicate the key messages, devised a clever way of illustrating it and set about building the promotional masterpiece. A few weeks later and voila...this promo video was born:
Bumpers = Repetition = Retention
A series of three bumpers or "short little teasers" were commissioned to create an itch of curiosity amongst the digital campaign's audience. These bumpers are great for inserting into a sequential campaign that has the marketing coordinator distribute one bumper per week for three successive weeks. The bumpers are shared via social media (is that a birdy I hear) as well as a carefully designed email marketing campaign to prospective attendees.