SkillsUSA Flash

SkillsUSA Michigan

October 7, 2016

Calling All Members! Strategies for Successful Recruitment

Step 4 of the 10 Steps to a Successful Chapter centers on the need to conduct membership recruitment activities that are not only successful but also continue to drive membership year over year. The key to a successful chapter is the ability to recruit and retain members. Recruitment is an ongoing process and should involve as many current members as possible. If you are starting a new chapter, then all it takes is a few interested students to help get the momentum going and the interest soaring in SkillsUSA. When members and advisors focus on the goal of ensuring that every eligible student has the opportunity to be involved in SkillsUSA, it makes recruitment easy.

  • The heavy lifting has already been done for you. Check out the top 10 recruitment ideas that are tried-and-true from experienced SkillsUSA advisors, found in the Membership Recruitment Ideas document.
  • Have students take the lead by personalizing the Meeting Promotional Fliers with information specific to your chapter and then hanging the fliers around the school. Encourage students to talk with other students and teachers about the benefits of SkillsUSA as they travel around the campus.
  • Using the posters from the Membership Kit, create a bulletin board in a prominent location in the school. Get a few of your members involved. They will have an incredible time working together and create something that will have an impact on membership recruitment. Incorporate the SkillsUSA theme for the 2016-2017 year into your recruitment activities:

SkillsUSA: Champions at Work,

Preparing America’s Skilled Workforce

  • Capture students’ attention with the Kickoff Video and Student Message by Executive Director Tim Lawrence. Post these on social media or your campus website. Seek creative ways to get the word out about SkillsUSA.
  • Hold a membership recruitment drive. Create incentives for students to join, including door prizes, drawings and special snacks. It is amazing what motivates students, so consider putting together a committee to organize and run the membership recruitment drive. Their ingenuity and excitement for SkillsUSA will quickly spread.
  • Use the SkillsUSA PowerPoint during class to introduce students to the organization or during an open house when parents are present. If possible, have parents and students seated and present the PowerPoint to them. An extra bonus is to have SkillsUSA members present selected slides or give short testimonials on why they benefit from being involved in SkillsUSA. For additional ideas, check out the Ideas for Using the SkillsUSA PowerPoint.
  • Ultimately, membership recruitment is an opportunity to showcase your CTE program to the school and community. Don’t miss the opportunity!

Focus Your Students on Safety

CareerSafe sponsors a National Youth Safety Video Contest, in which students across the country are challenged to create a two-minute video demonstrating safety in the workplace. All submissions should be sent to CareerSafe by March 1. The winning students will receive a SkillsUSA prize pack as well as a scholarship up to $2,500, and the winning school will receive a prize up to $5,000. For more information, visit the CareerSafe website at:

Do You Know Where You’re Going to Be in 2020? We Do!

Make sure to mark your calendar and join us at the annual SkillsUSA National Leadership and Skills Conference through the year 2020. See you there!

  • June 20-23, 2017 (53rd)
  • June 26-29, 2018 (54th)
  • June 25-29, 2019 (55th)
  • June 23-26, 2020 (56th)

The Data Proves It: Technical Education Students Can Earn More than Others

A new white paper, “Preparing our Students for Career Success — What Parents Should Know,” is now available. It’s written by Douglas Young, managing partner of independent consulting firm Wilcap LLC, and prepared for Universal Technical Institute. Examining the U.S. Department of Education’s College Scorecard and U.S. labor-market trends, the paper provides insights to parents and prospective students on which educational paths will lead to well-paying jobs. It recommends that parents and students adopt an “occupation-driven” approach to education to improve post-graduation outcomes.

The analysis finds that students who choose an industry-aligned, quality postsecondary technical education can go on to earn more, on average, over the long term than their peers at some of the nation’s most selective liberal-arts universities. Career and technical students are better insulated from job losses driven by workforce automation, a growing factor affecting the labor market, according to Young. You can download the white paper here:

Help is Only a Call, Email or Chat Away!

Everyone needs a little help now and then. Let the SkillsUSA Membership Hotline operators help you solve your problems. Hotline operators are ready to answer your questions on how to start a new chapter, engage chapter members and strengthen an existing chapter. Operators are on call from 8 a.m.–5 p.m. (Eastern time) Monday, Wednesday and Friday and from 11 a.m.–7 p.m. (Eastern) Tuesday and Thursday. Don’t have time to call? Send the operators an email at or chat with them online at the membership registration site! Call the SkillsUSA Membership Hotline Toll Free: 844-875-4557.