Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan subsidiary. The shoes where produced in 1984 and released for public consumption in 1985. Jordan remakes most of his shoes that released in the 90's. In 2008 Michael Jordan 4.5 Million Air Jordan shoes where bought. New retro Jordan releases on saturdays throughout the year. People stand in line at stores all night waiting for the store to open to buy the shoe. What makes Air Jordan so popular is that there good basketball shoes, Michael Jordan wore them himself and celebrities wear them.