By: Nik Meister
What are different methods of advertising in France: Show off its reliability, point out a specific benefit, present scientific results, to praise its excellence and superiority, etc.
How do advertising and marketing improve the quality of life: Through transformational advertising by making the product more fun, more glamorous, more exciting, warmer, richer, and more satisfying
How do they influence us: Through information, brand recognition, and valuation.
How does the seller convince his/her client to buy the product: The usage of vivid language, avoiding jargon, keep the list of benefits short, make the benefits concrete meaning that they "stick in your mind".
Different brands of French daily routine products
The target audience: Women
The goal or message: To get women to buy this shampoo
What makes it interesting: Blake Lively