Consumer making desion
I was going to buy any type of saxophone but then I realized I needed one that has a easy response to it.
I did research on the saxophone the store offered me.
I have been playing the same brand of Saxophone for 4 years.
I asked my band director on how good the saxophone was and how good the tone is.
When a person recognizes a difference between his or her ideal situution
Involves searching information about the product
Based on previous experiences of using the product or service
Asking people that have used the product or service before
Either you buy or don't buy the product