Consumer making desion
Vincent Tran
Need Identifycation
I was going to buy any type of saxophone but then I realized I needed one that has a easy response to it.
Information Searcing
I did research on the saxophone the store offered me.
Internal Search
I have been playing the same brand of Saxophone for 4 years.
External Search
I asked my band director on how good the saxophone was and how good the tone is.
Needs Identifycation
When a person recognizes a difference between his or her ideal situution
Information Search
Involves searching information about the product
Internal Search
Based on previous experiences of using the product or service
External Search
Asking people that have used the product or service before
Purchase Decision
Either you buy or don't buy the product