Consumer making desion

Vincent Tran

Need Identifycation

I was going to buy any type of saxophone but then I realized I needed one that has a easy response to it.

Information Searcing

I did research on the saxophone the store offered me.

Internal Search

I have been playing the same brand of Saxophone for 4 years.

External Search

I asked my band director on how good the saxophone was and how good the tone is.

Purchase Decision

I decided to buy the saxophone and used it ever since

Needs Identifycation

When a person recognizes a difference between his or her ideal situution

Information Search

Involves searching information about the product

Internal Search

Based on previous experiences of using the product or service

External Search

Asking people that have used the product or service before

Purchase Decision

Either you buy or don't buy the product