San Francisco Web Design
San Francisco Web Design, Bay Area Social Media
San Francisco Web Design & Marketing
The success of your website redesign depends not only on the quality of the San Francisco Web Design company you hire and your communication with them, but also on the amount of research and planning you do beforehand. You must take into account feedback from your visitors and customers, think about whether you want to give your site a new direction, set reasonable goals, and make other important decisions. Start with a smart plan before redesigning your website, and you’ll see better results.
1. Collect and Analyze Feedback From Users
An effective San Francisco Web Design isn’t only visually appealing, but also increases accessibility and improves the overall user experience. Your site visitors and customers are the ones who can best tell you what you should do to make your site better. Before contacting a San Francisco Web Design and marketing company, post a survey on your site and consider asking users to provide feedback for a redesign via email and social media. You can go so far as to host a social media event or contest, rewarding those who provide the most comprehensive feedback. Discover the most effective ways to generate feedback.
2. Understand the Buying Process of Your Customers
Do most customers reach your site after a Google search? Do they come from social media? Once they reach your site, what actions do take? There are tools online that help you record website visits and generate heat maps that show where most clicks go, including analytics software. If you know how most visitors behave on your site, you’ll be able to significantly improve your redesign, by selecting the appropriate layout, creating the right pages, positioning call to action buttons where they are most effective, and even choosing the right typeface.
You will also be able to find the right structure for the site, so that the essential information is readily available. Even if your site doesn’t sell anything, you should seek to understand the behavior of your visitors to be able to make your call to action more convincing.
3. Scrutinize the Existing Content
There’s no better time to get rid of poor or outdated content than before a redesign. Peruse your content carefully and, judging by the number of views, comments, and shares, decide what works and what doesn’t. Make sure you check how optimized for search engines your content is, including your images.
Featuring too many free stock images puts your brand at risk of looking like hundreds of other websites. In the end, you’ll want to either improve or remove any second-rate content you may find. If necessary, consider kicking off a new website content marketing strategy together with your redesign.
4. Create Guidelines for the Designers
A San Francisco Web Design company will do a better job when working with a client who knows what they want and need. Having assessed your website and understood what visitors want, you should be able to sum up its purpose in a single sentence, which will become the building block of your redesign. You should then be able to discuss any practical matters of design with your provider until you reach an agreeable solution. Of course a strategic design agency will ask all the right questions, but some internal research will point them in the right direction.
Once you know the purpose and goal of your redesign, you can start your search for a reliable San Francisco web design company. If you want content marketing, mobile site optimization, logo design, and mobile applications, then it’s best to work from the start with a company that can offer all of these. Not only will that make the redesign more straightforward, but it can save you time and money, since you won’t have to deal with the different mentalities of several providers.