Real Estate

By: Sahejpreet Mundh

Real Estate AD by Harmahinder

Types Of Techniques Used In Commercial

The first technique that is being used in this commercial is Glittering Generalities. This is an advertising technique in which the manufactures use wonderful words about the product.


In this ad, we are told that the Real Estate Agent understands their customer with knowledge and experience. When these 2 words are used, the client should be convinced that the Agent is a professional, resulting them visiting the Agent.


The second technique that was used in this commercial is facts and figures. This is an advertising technique in which facts about the product are told to the audience.


In this ad, we are told that the Agent will assure them the best price. To explain, they are providing factual information about what they will do, to prove the superiority of themselves to the other agents.


The last technique used in this ad is simple solutions. Simple solutions are an advertising technique in which the manufacture presents you with solution to avoid complexities.


In this ad, we are told that is you want to buy or sell commercial or residential space in a short amount of time, then you should call Harmahinder.





Sources:

- http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm

- https://www.youtube.com/watch?v=QrJ7ZU7z1zA