Entrepreneurs could pitch Diane "The Business Bulldog" in her mobile living room. Great setup for criss-crossing country in search of the ultimate business makeovers.
MAMMA'S BOY TEQUILA
Struggling alcohol brand needs help with branding, bottle design, product formulation, marketing and distribution
SEAN "TEQUILA ENTREPRENEUR"
Struggling tanning business needs help with staffing, securing a retail location and producing an infomercial
TARA "TANNING & BEAUTY ENTREPRENEUR"
STRUGGLING CONTEMPORARY MEN'S CLOTHING AND ACCESSORIES COMPANY
DUSTIN "APPAREL ENTREPRENEUR"
BABY FOOD DAILY
Struggling Organic Baby Food company needs help with relaunching and rebranding product lines
MERCEDES "ORGANIC BABY FOOD ENTREPRENEUR"
VOKARE MEN'S CLOTHING COMPANY
Fashion line is struggling to gain traction. He needs to sell into stores not just online. He needs to lean on his celebrity friends for publicity.
CHRISTOPHER "FASHION DESIGNER AND LIFESTYLE ENTREPRENEUR"
Struggling Diaper Cake company that makes high end gifts for expecting moms.
TIFFANY "BABY GIFT DESIGNER & ENTREPRENEUR"
STUDY OF LOVE JEWELRY
Struggling fine jewelry company needs help with sourcing gems and metals, manufacturing process, celebrity branding and marketing
MIMI "FINE JEWELRY ENTREPRENEUR"
WINNERS OF BOARDROOM PITCHING COMPETITION
FITNESS BUSINESS MAKEOVER WINNER
FORMU + LA
Struggling Pilates Studio and Organic Juice Bar in Manhattan Beach
AIMEE & JASMINE "FITNESS & COLD-PRESSED JUICE ENTREPRENEURS"
Owners need to make some very tough decisions. The Pilates studio is making money, but the juice business is losing money. Should they spin off or disband the juice business? Both businesses should be profitable. They're just mismanaging both businesses. They need to secure outside distribution for their line of juices. Hiring problems. Not enough reliable staff, owners forced to work 7 days a week, putting strain on family and friends. Entire life savings is tied up in the business. The studio looks and feels like a white bathroom. They need to add vibrant colors, new furniture and improve the layout to attract higher-end clientele. A new look and feel will go a long way in the branding and marketing process.
PRODUCT TEST: DIANE TAKES JASMINE'S PILATES CLASS AND DOES SOME ORGANIC JUICE SHOTS
RETAIL MAKEOVER WINNER
ZUMA JAY -- SURF BOARD AND CLOTHING RETAILER IN MALIBU
Store is financially struggling and suffering from extreme clutter. Store interior needs to be renovated, painted and re-organized. Old merchandise must be liquidated and hot clothing designers need to stock the shelves. They need to hire a new, younger staff that speaks to their hipster Malibu customer base. Community outreach, surf lessons, and sponsoring local surf teams must be instituted or this landmark store will be wiped out. Mike and Ava need to design a proprietary Zuma Jay surf clothing line to attract press and media buzz.
MIKE & AVA "SURF STORE OWNERS & SURF APPAREL DESIGNERS"
PRODUCT TEST: MIKE TAKES DIANE OUT FOR SURF LESSONS IN MALIBU
ALTERNATIVE -- WE MAY WANT TO CONVERT ZUMA JAY FROM JUST A SURF SHOP INTO A FULL-BLOWN SURF AND TRIATHLON RETAILER. WE'D ADD BIKES AND RUNNING GEAR TO THE RETAIL MIX. SURFING AND TRIATHLONS ARE TWO OF THE HOTTEST SPORTS. NEW STORE NAME: "TRI SURF". NOW MORE REVENUE STREAMS, MORE CUSTOMER TRAFFIC AND DIVERSITY OF CLIENTELE. WE'D ADD REILLY, A WELL-KNOWN TRIATHLETE AND COACH, TO THE MANAGEMENT TEAM. THIS WOULD BE A VERY UNIQUE, SMART AND ASPIRATIONAL MAKEOVER / REBRANDING.