A November to Remember!
Southern Charms Newsletter
It's the Most Wonderful Time of the Year!
Chloe + Isabel is providing us with amazing promotions all month long, market materials and the training to exceed all your goals. The only thing you need to do is decide what you want your December and January paycheck to look like.
Set your goal. Write it down and post it on your fridge. And work everyday to achieve it.
What is the best way to see results? POP UP! I can not tell you enough the value of popping up in person. Seriously, once people see the quality and sparkle of our jewelry in person, they must have it. You will make ten times more sales if you pop up in person rather than online. (Online pop ups are great, too, but it's harder to close the sale through photos and social media.)
One last thing....
PLEASE, do not rely on a few social media posts to earn you your paycheck. All retailers are clamoring for a consumer's business over the holiday shopping season. So, it is important to thoughtfully and competitively market your business in a way that makes you stand out from the pack. C+I gives you a great product, a lifetime guarantee, incentives to sell and added bonuses for your customers. Check out all the fabulous promotions and incentives below and create your attack plan.
Let's make this A NOVEMBER TO REMEMBER!!!
Get Ready for 5 Epic Days!
- Begins Thursday, November 12 at 12pm EST
- Ends Monday, Nov 16 at 11:59pm EST
- When a customer adds 3 items to her cart, she'll receive the 3rd (lowest priced) item for free
- Promo is stackable, so buy 4, get 2 free (total 6), buy 6, get 3 free (total 9), etc...
- Customer will receive the free gift with purchase when the total cash spend is $125+
- All cash spend will go towards the spend $500 promotion
Southern Charms Only Contest
This month, book and pop up and reach $500 in pop ups sales and you will be entered into our grand prize drawing. If your pop up reaches $1,000, you will earn 5 entries.
The winner will receive a FABULOUS gift from one of my favorite places - MICHAEL KORS! If we as a team can reach $12,500 in sales, I will throw in a 2nd place gift.
November Merch Incentives
$1200 - Merch exclusive necklace + tote
$2000 - + Merch exclusive statement necklace
$3500 - + 3 yet to be released pieces
$6000 - + Choose your own experience via Blue Board
Season Long Promo
If you haven't heard yet, Chloe + Isabel is offering a season long promo ending Dec 31st. Every order of $125+ will receive a free gift with purchase. Once they hot checkout, they will get to choose one of 6 holiday exclusive pieces.
PLUS, every customer who spends $500 total from Nov 3rd through Dec 31st, will receive $100 in jewelry credit. Happy holidays, indeed!
C+I by Invitation incentive
As a bonus, you will also receive $50 cash when your referral hits $500 in sales during her fast start.
C+I by Invitation is a great way to grow our community thoughtfully. We are not asking you to recruit. We are giving you to opportunity to empower someone driven, like you to start her own business. You receive one invite per month. So who are you going to invite in November?
Busiest Shopping Weekend of the Year
We will have a massive Black Friday sale. Items will be marked down dramatically. Last year, Torsades were $50! Things will sell out. FAST. It is just like a doorbuster at your favorite retailer. First come, first serve. Get ready to market your boutique accordingly.
Corporate also has something special in the works for Small Business Saturday. (Remember, you are the owner of your own small business. Be proud to spread the word.) And we will also have a promotion for Cyber Monday.
I STRONGLY recommend you have a pop up that weekend. I usually have an online one and host it myself under my alternative customer account. Don't let the busiest shopping weekend of the year pass you and your boutique by.
Oprah's Favorite Things
This is major. Millions of people wait all year to see what Oprah picks to be her "favorite things." She hand picks all of her pieces and this is our 3rd time to make her list! How cool is that. Someone likes Chloe + Isabel :)
Check out the write up on our rings here and see what else made her list.
Top 5 Holiday Selling Tips
Offer Special Perks - Going the extra mile will make your business truly stand out during the hectic holiday season. Offer personal shopping services, holiday goodies, free gift wrapping, and use the corporate promotions to entice new + valued customers to shop with you (over + over!) this holiday season.
"Who, Who + You" - Now's the perfect time to get acquainted with this secret to clienteling! "Who are you shopping for? Who else? What do YOU need?" By asking your customers to share their shopping lists with you, you position yourself as their go-to resource for all their holiday gifting needs.
Make It Memorable - Sure, price matters, but emotion closes the sale. Enhance your pop-ups with festive decor + music that will make your customers linger (+ spend more) with you! When working your online network, use imagery + marketing copy that puts your customers in the holiday shopping mood. Check out the pop up inspiration here and here.
Don't Count Out Last Minute Shoppers - No matter how much you prepare, you'll always encounter those last minute gift buyers. (ahem, men...) When the calendar creeps closer to key holiday dates, reach out via email, text + social media and remember, the easy, personal + relaxed C+I shopping experience can't be beat.
Here's to an amazing holiday season with C+I!
XO - Johnna
Email: johnna_meyer@yahoo.com
Website: https://community.chloeandisabel.com/groups/team-268-johnna-meyer
Phone: (713) 294-1247
Facebook: https://www.facebook.com/groups/1573747379572560/