Media & Gender in the U.S
As seen through the three sociological persepctive
Media & Gender
Media plays a large role in creating social norms, because various forms of media, including advertisements, television, and film, are present almost everywhere in current culture. Gender roles, as an example, exist solely because society as a whole chooses to accept them, but they are perpetuated by the media.
Functionalist & Gender
Functionalist & The Media
- It portrays public opinion.
- The media know that society has a wide diversity of culture and this is shown by the different stories it covers.
Conflict Thoery & Gender
Holds that social order is maintained by domination and power, rather than consensus and conformity.
Conflict Thoery & The Media
- It has been proven that media shows men to be the most powerful.
- That men have control over things and should be the dominate ones rather than the women.
- In some aspects they would show a women with power but still have some form of confusion or acts pertaining her power.
- In t.v shows they would have people questioning the women's judgments or doings if she is the one with power.
Symbolic Interactionist & Gender
Is a sociological perspective that is influential in many areas of the sociological discipline.
Symbolic Interationist & The Media
- Symbolic interactionism is presented as a theoretical approach for understanding media choice processes during managerial communications.
- Media has strongly impact people's perspectives. People are easily influenced by media emotionally, behaviorally, etc.
- Time, dialogue, and music have affects on people's perspective.