5 Outstanding Marketing Campaigns

For 2015 by Julia Vogel

PUMA

Rihanna is PUMA's Global Brand Ambassador for Women's Training.Rihanna's advertisement is very sexy and exciting. Her shoes were the best selling sneakers. Puma Creeper Sneakers are inspired by the "NYC Punk Rock" style. In the ad, Rihanna stands by herself, looking fierce and powerful. It draws peoples' attention.

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Chanel Eyewear

Kristen Stewart models for Chanel Eyewear. Kristen looks intriguing, with her hair slicked back and an androgynous look with limited makeup. Her campaign is constantly cited as one of the designer's coveted fashion muses. These black and white ads really show off the beautiful completion of her face . The photo shoot consists of Stewart playing the photographer. Later, she comes out and says she has a dream to start directing movies.

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Dior

Jennifer Lawrence, famous for the The Hunger Games Movies and much more, model's Dior's 2015 Addict collection. Jennifer whispers “Don’t be shy — shine,” into the camera. She looks as if she is a porcelain doll. "Be Dior is an audacious raspberry inspired by the emblematic rose of the House of Dior, Wonderful is a fresh baby pink created in tribute to Monsieur Dior‘s declaration that pink is a shade that can be worn “at any hour,” Smile is a versatile pinky nude that creates an illuminating, natural effect on the lips and Tribale is a pearly coral reminiscent of Monsieur Dior‘s classic pearl accents.”

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Dolce & Gabbana

Bianca Balti, Vittoria Ceretti, Irina Sharipova, Blanca Padilla, Travis Cannata, Xavier Serrano, Misa Patinsky and José Maria Manzanares star in the Dolce & Gabbana 2015 Summer campaign by Domenico Dolce. Dolce channels the Sicilian heritage along with Spain’s matador history. It mixes flamboyance, sex appeal and classical styles both cultures are known for.

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H&M

Alexander Wang for H&M stars Joan Smalls, Raquel Zimmermann, Isabeli Fontana, Natasha Poly, Andy Carroll, Rivaldino dos Santos by Mikael Jansson. The campaign mixes at leisure’ with a touch of ‘health-Goth The advertisements for Alexander Wang’s highly anticipated one-off collaboration with H&M, reinforced the designer's reign as a "master of trends". Wang enlisted real life athletes for his campaign. Models run through hazardous environments, showing off the durability of Wang’s street-inspired active wear in his campaign video. The collection quickly sold out.
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