St.Patrick's Day and Marketing

By Mason Owens

History of St.Patrick's Day

St.Patrick's day is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick the foremost patron saint of Ireland. Saint Patrick's Day was made an official Christian feast day in the early 17th century.In 1737, the first St.Patrick's day celebration was held in Boston. Millions of people celebrate St.Patrick's Day. It was originally a christian feast day, back in the 17th century, but now it is mostly a celebration of Irish culture. Fun Fact: In traditional Irish folk tales, there are no female leprechauns, only nattily attired little guys.
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St.Patrick's Day and Canada

  • In Canada, specifically Toronto and Montreal, large scale parades are held. The one in Montreal has been held every year since 1824.
  • St.Patrick's Day is an official holiday in the provinces of Labrador and Newfoundland. It is not an official holiday in other parts of Canada.
  • The parades affect their local economies because tourists come in to watch the parades, so they pay for hotels, food etc.
  • An example of this is the Toronto parade, which brings in about 100,000 spectators.
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St.Patrick's Day and Russia

  • There is a yearly St.Patrick's Day festival in Moscow, which started in 1999.
  • The first St.Patrick's Day parade in Russia was held in 1992.
  • It affects their economy because they have international participants in their parades, which means people are coming in from around the world.
  • Over 70 events are held in Russia to celebrate Irish culture.
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The 5 P's

Product: St.Patrick's Day Suit/Suit with green clovers

Place: Amazon/Party City

Price: $75-$125

Promotion: In catalogs, magazines, amazon ads.

People: Men ages 16 to 55

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