Advertising Unit & Media Literacy
Library Lesson Agenda
***Background on types of advertising techniques present in print and digital media ads.
***Introduce mystery product advertising video partner project.
***Choose mystery product and partners.
***Begin research with partner on product background.
What are some types of advertising techniques?
Next, pick up and look through the eleven fliers that are located on the tables and try to match up the types of advertising techniques that are demonstrated from these print ads.
Advertising Mystery Product Partner Project Video Overview
What do you need to research for this project?
Start a Word document and collect information about the following questions:
**Who is the target audience for your mystery product?
**Who manufactures your mystery product?
**What types, varieties, scents or colors does your product come in?
**What is the price point?
**Where can your product be purchased?
****When you have collected all of this information, you need to respond to the Edmodo post on Mrs. McCluney's page and turn in what you have found.