What is the role of a visual merchandiser?
A Visual Merchandiser is always ahead of the game, they know what trends are in and what people are looking for. They have to design the windows to make the customers walk into the store and they display the inside of the store. They work with the most exciting, cutting edge product on the high street. They strike the balance between being commercial and showcasing the trends and products in a visually stunning way. A window display is really important because its the first impression, so its what people see when they approach the store and ultimately decides whether they want to go into the store or not.
The role of Visual Merchandiser is creative and fast-paced, they will train, motivate and coach colleagues. To say that fashion is your interest would be an understatement, you know all the trends and have a great eye for presenting collections in an inspiring and commercial way.
What do you need to become a Visual Merchandiser?
-Experience in Visual Management within a fashion environment.
This picture shows the first window display in London Selfridge in 1909
Black and white VM rail
This isn't just a rail of clothes, it's an organised and colour coordinated rail that a visual merchandiser would of have to put together to make it look as charming as it is.
Chanel window display
This Chanel window was displayed in Paris. Chanel windows are very extraordinary because they look vintage and it presents a classic look from what fashion really is.
Black and white VM rail
Selfridges window display
Being a Visual Merchandiser its a full time job in which they would work 37 to 40 hours a week, this often includes evenings to get the displays set up when the stores are closed.
Newbies - £12,000 to £16,000 a year.
Senior visual merchandisers - £20,000 to £25,000 a year.
Visual merchandising managers or designers - £25,000 and £55,000 a year.
Visual merchandising - £60,000 a year and over.
To become a visual merchandiser, you will need to have:
- -Design, colour and style
- -Creativity and imagination
- -Current trends in design, fashion and culture
- -Good at making it to deadlines
- -Good communication skills
- -Have the ability to work well as part of a team and also alone
- -Drawing skills and good IT skills
Most visual merchandising jobs are in fashion and homeware departments. You can also find some opportunities for display work at museums, tourist attractions, airports and hotels.