The Harley & Ciarra Gazette
Bandwagon vs. Testimonial
Bandwagon
Bandwagon is when you incorporate that "everybody" is doing it and that you cane become "cool" or "cooler" if you use or purchase the product.
1.An example is Ram/Dodge's slogan "WHERE EVERYBODY RIDES".
2.Also, an example is the Pepsi commercial with Drew Brees and One direction. It he commercial Harry Styles gives Drew Brees the Pepsi they are fighting for, for a try-out for the team.
3.Another example is of Burger King's slogan "Have It Your Way".
One Direction
This is the boy band One Direction
Drew Brees
This is a NFL football player
Lee Ann Womack
She is a famous country singer.
VS
Testimony
A testimonial is when they use famous people or a person that is inspiring to people. They use them to get you to think that is 'famous people use it so i should use it too' type of thinking.
1.An example is the Pepsi commercial with Drew Bree's and One Direction in it.
2.Another is the Pepsi commercial has Sofia Vergara
3. Third is the Zaxbys commercial with Leanne Womack