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Budweiser in their super bowl commercial 'Puppy Love' intends to sell their product by showing the relationship between a puppy (put up for adoption) returning to it's befriended horse after being sent to another home and the horse not allowing a driver to take the puppy home. When the puppy did not want to leave the horse, it shows that the product Budweiser can't break the bond of a friendship.Budweiser uses the advertising technique of Emotional Appeal to pass on the emotion of love in order to sell the product of Budweiser and using the hashtag '#BestBuds'. Budweiser's commercial is directed to people who wants to party and bond.