Marketing Academy: Pioneers wanted

Seminar: Thinking in Action - Do you want to be disruptive?

What to expect from the seminar?

In a constantly changing business world it is more important than ever to think outside of the box; outside of our usual patterns; outside of what we see others doing; outside of our limiting preconceptions . It is what solid and effective marketing is all about. How often do we take the time to think about these skills and look at ways to improve our way of thinking and creativity??


Have a look at the opportunities on offer as part of our Thinking in Action series that provides opportunities to reflect and assess these skills along with tools that will help you to develop.


The modules on offer are:


* Thinking about Thinking: Importance of Reflection

* The Wood from the Trees: Information Literacy

* Habits of the Mind: Critical Thinking

* Experiment, Fail, Learn, Repeat: Creative Thinking

* Visualise and tell a Story: Design Thinking


Target Group: Professional marketing manager in junior and senior roles


We now seek pioneers to participate in our first pilot seminars. This is your chance to learn and apply the skills and tools immediately to your work environment and provide us with feedback on the applicability of the lessons learned.


All participants will be rewarded with a certificate upon completion of the series of sessions.


Scroll down to see more details on each of the modules including information on session dates and how to register:


Module 1 Thinking about Thinking: Importance of Reflection

Tuesday, Jan. 14th, 10am

This is an online event.


Details: In order to be a disruptive thinker you must experiment. During this session we will discuss what thinking is and the importance of understanding how we think and the limitations it can present. We will also discuss the key factors that should be balanced when using a combination of different thinking styles.


Date: January 14th, Kick off @10:00GMT / 11:00CET

60 minutes via Adobe Connect (Webinar with supporting content through Yammer)


Group size: 10 employees max per session


Register here: http://www.doodle.com/zbxnm4uux6qwvmqh


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Module 2 The Wood from the Trees: Information Literacy

Thursday, Jan. 16th, 1:30pm

This is an online event.


Details: We are in an era of information overload where it is important to know how to assess and process the data available to us. Efficiency and accuracy are two key components of information literacy. We will discuss how you think when evaluating data to ensure you have the right information and how you are applying this information. You will use a variety of research models to find and assess information throughout the session.


Date: January 16th Kick off @13:30GMT / 14:30CET

90 minutes via Adobe Connect (Webinar with supporting content through Yammer)


Group size: 10 employees max per session


Register here: http://doodle.com/zbxnm4uux6qwvmqh


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Module 3 Habits of the Mind: Critical Thinking

Tuesday, Jan. 21st, 1:30pm

This is an online event.


Details: Critical thinking is important when making decisions and training yourself to think critically will increase your success. It involves acknowledging your assumptions and other negative habits you may have. During this session we will:


* Explain why critical thinking is essential

* Identify the core critical thinking skills

* Concepts and tools for critical thinking

* Recognize the positive and negative habits


Date: January 21st Kick off @13:30GMT / 14:30CET

90 minutes via Adobe Connect (Webinar with supporting content through Yammer)


Group size: 10 employees max per session


Register here: http://doodle.com/zbxnm4uux6qwvmqh


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Module 4 Experiment, Fail, Learn, Repeat: Creative Thinking

Thursday, Jan. 23rd, 1:30pm

This is an online event.


Details: You are creative. The only difference between people who are creative and people who are not is a simple belief. Creativity is work and you must acknowledge that there is no right answer. Reality is ambiguous. During our session on creative thinking we will examine:


* Ways to enhance your creative abilities – creative diversity

* Brainstorming with convergent and divergent thinking

* Ambiguity: There is no right answer!

* Reconceptualise Failure: Testing your risk muscle!

* Importance of reinvention: Borrow, steal, transform!!


Date: January 23rd Kick off @13:30GMT / 14:30CET

90 minutes via Adobe Connect (Webinar with supporting content through Yammer)


Group size: 10 employees max per session


Register here: http://doodle.com/zbxnm4uux6qwvmqh


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Module 5 Visualise and tell a Story: Design Thinking

Tuesday, Jan. 28th, 1:30pm

This is an online event.


Details: Design Thinking challenges us to change our perspective and mindset on how we create strategies and/or projects. It is a customer driven approach, used to great success by Apple and SAP, that looks at new ways to create advantage for business. During the session we will discuss tools to help you through the design thinking process focusing on synthesis, visualisation, iterative design and experience & intuition based decision making.



Date: 28th January Kick off @13:30GMT / 14:30CET;

90 minutes via Adobe Connect (Webinar with supporting content through Yammer)


Group size: 10 employees max per session


Register here: http://doodle.com/zbxnm4uux6qwvmqh


Your Trainer

These sessions are delivered by Aileen O’Sullivan, the L&D Specialist from our L&D Centre of Excellence (HR Regional Centre, Telefonica Europe). Aileen specialises in Digital Education with a wealth of experience in the theory and development of thinking.


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