Road Safety


Speeding- no one thinks big of you

this campaign was to make speeding socially unacceptable.

in NSW, speeding is a factor of 40% road death, on top of that more that 4200 people are injured in speed-related crashes. The amount a community of a speed related crashes, have to cough up a estimated amount of 780 million a year.

speeding is one of the biggest factors of road accidence, and a big issue for young male drivers from the ages of 17~25. these ages were the primary target but also worked for the whole side community.

look at this graph~

statistic of speed related crashes in the 2009~2013 time period.

results of "the pinky"

  • 53% of the general population and 53% of young males (17-25 years) said that they would be more likely to comment on someone’s driving as a result of seeing the ‘Pinkie’ campaign.
  • 64% of the general population, and 63% of young male drivers, believed the campaign to have some effect in encouraging young male drivers to obey the speed limit.
  • 74% of the general population and 75% of young males revealed strong recognition of the anti-speeding message, aimed at making speeding socially unacceptable and at undermining the perceived pay off for speeding.