K-Wave

Korean wave is become a new trend in music.

K-Wave Hits Our Planet

The Korean Wave(Hangul: 한류; hanja: 韓流; RR: Hallyu; MR: Hallyu) is a neologism referring to the increase in the popularity of South Korean culture since the late 1990s. The term was originally coined in mid-1999 by Beijing journalists who were surprised by China's growing appetite for South Korean cultural exports. They subsequently referred to this new phenomenon as "Hánliú" (韓流), which literally means "flow of Korea".

First driven by the spread of K-dramas televised across East and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon due to the proliferation of Korean pop (K-pop) music videos on YouTube.Currently, the spread of the Korean Wave to other regions of the world is most visibly seen among teenagers and young adults in Latin America, Northeast India, the Middle East, North Africa, and immigrant enclaves of the Western world.The growing acceptance of South Korean pop culture as a valid form of entertainment in many parts of the world has prompted the government of South Korea to use the Korean Wave as a tool for soft power.


Source : Wikipedia