Social Media in Education

EIST 6120 Trends in Instructional Technology

Social Media

Social media is websites and applications that enable users to create and share content or participate in social networking.

  • Social media has user-generated content: information, ideas, personal messages, videos and other content.
  • Social media pushes content out and invites conversation and an exchange of information.
  • Social media invokes individual, industry, societal and even global change.
  • Examples of social media are Facebook, Twitter, Myspace, LinkedIn, SlideShare, Flickr, Foursquare, Gowalla, wikis, blogs, videos and podcasts. Benefits for using social media include retention, socialization, collaborative learning, student engagement, sense of control and ownership.

What is Slideshare and LinkedIn?

SlideShare & Linked In

Social media is about individuals. When using lInked in and Slide share, users engage in the creation and development of content and gather online to share knowledge, information and opinions using web-based applications and tools.



Slide Share: SlideShare began with a simple goal: To share knowledge online. Since then, SlideShare has grown to become the world’s largest community for sharing presentations and other professional content. SlideShare was founded in October 2006 and acquired by LinkedIn in May 2012. It allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars. In Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views. SlideShare is among the top 120 most-visited websites in the world.


  • Topics: technology, business, travel, health, education, training videos
  • Sharing: Share can be viewed privately or publicly with colleagues, customers, friends, followers and embed on websites and blogs, Twitter, LinkedIn, and other social media platforms. Content can be embedded to a website or blog. Members who upload content publicly or privately.
  • Marketing tool: Slide share can promote or advertise an event.
  • Professionals: It is a community of professionals from various industries where people can register and upload their business content. Other individuals can comment on the media uploaded. Members can choose to join groups and meet other people with the same interest.
  • Connections: By becoming a member, you can expand your network of contacts.
  • Present: Upload ideas, a story, research project, presentation, photo collection or expert knowledge.
  • Premium features: The Professional, Business and Enterprise accounts offer analytics, buzz tracking, leads, more videos and no ads.


  • I use SlideShare to gather information about current trends in education.
  • This year, the school where I am employed used SlideShare to add slides for curriculum night to introduce parents to Balanced Literacy.
  • I created a powerpoint on Project Management and uploaded it to SlideShare.
  • I use slide-share to find slides that I can use in the classroom and add to Google Drive to share with my students.


LinkedIn: Linked is a business oriented social network dedicated to helping professionals maintain a list of connections.


  • Jobs: Connections can be used to search for jobs recommended by your contact network. Find out which of your contacts might be able to refer you. Search job listings. Find recruiters and hiring managers.
  • Potential employers: Review potential employers and find out what connections you may have with the employer. See detailed profile information on more people whom you are not directly connected.
  • Hiring: Fill your own job vacancies through LinkedIn.
  • Profile: Create a professional Profile
  • Connections: Manage a list of Professional connections
  • Updates: Write updates about your career for their connections to read
  • Research: Research industries and companies
  • Recommendations: Write public recommendations for contacts
LinkedIn opens up to high school students

How are LinkedIn and SlideShare alike?

Business: Both LinkedIn and SlideShare are business related.

Research: On both platforms you can gather information about industries.

Connections: Both platforms allow you to expand your network of contacts.

Professionals: Both form communities of professionals from various industries.

Education: If you are k-12 educator or higher education, you can build a network of educators.

How to use social media and technology to develop a Personal Learning Network

Contrast slideshare and Linked In

Difference Linked in

AWARENESS: Males are slightly more likely to be aware of LinkedIn than are females.

USE Slightly more than 20% of faculty visited Linked In

HIRING TOOL: Linked in is more for job acquisition and hiring. You can access professional profiles and create a community of people with your same interests and skill set.

MARKETING: You could market your skill set through making connections. You can decide what skills you need to develop by researching potential employers and then using that information to determine what workshops, conferences, online classes you need to take to fulfill a job you seek.

TRENDS: You can use the LinkedIn Job descriptions to see what skills and knowledge are trending. Using that information you can leverage your department, skill set or business.


Difference slide share

AWARENESS: Less than one-half of faculty report they aware of presentation sharing site, Slideshare. Of the youngest faculty, slightly were more likely to know of the site.

USE Well under 10% of faculty visited slideshare. Professional use of Sllideshare is under 10%

HIRING: You cannot use SlideShare to get hired, but you can be used to research industries and potential employers to see what business content has been loaded.

MARKETING: Slide share can promote or advertise an event. Research projects, ideas and and presentations are shared and marketed.

Learning activity for Slide Share

k-5 education: I would embed a 2 SlideShare presentations onto my website that my students access. After viewing the slides the students would then do a close read in small group with an instructor. The lesson would have scripted questions and teaching points to assess their understanding of text features and their ability to identify and use the nonfiction text features. Learners would use the text features to do a close read and demonstrate understanding by answering questions requiring them to reread and reference the text.


Training: I would use SlideShare as one tool to train Brady Trane technicians on learning the functionality of their equipment so that they will have the knowledge and skill set to needed to properly install their HVAC equipment. The slides, photos, video and simulations would be created by collaborating with the SME and the head designer, who would have the learning goals for each department in Brady Trane.

Learning activity for Linked In

Higher Education: Students would use linked in to research companies and to identify skill sets needed at jobs they are seeking. The skill sets would also help them decide what college programs they want to apply for and would help them make more informed decisions as far as what college to go to and what program would best help them meet their learning and job goals.
5 Ways to Build Your LinkedIn Personal Brand With SlideShare