Marketing for Small Business

Erasmus+ KA-1 Course

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Course Description

Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world:

1) choosing between traditional brick-and-mortar and web-based business or one that combines both features

2) deciding whether to focus locally, nationally or to spread into the international waters of business.

Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment.

Target groups

Teachers (secondary, vocational, adult, special needs), teacher trainers, educational guides and counselors, head teachers/ managers of schools, adult education professionals, parents, other interested person

Course Lessons (7 days)

DAY 1:

  • Lesson 1: Marketing Yourself

    You must learn to sell and market yourself everywhere you go and at all times.

  • Lesson 2: Marketing Your Company - Basics

    When you initially start your business, there are marketing basics that you will need to implement in order to get running in your community and in your market. This lesson deals with the basics of your company's marketing.

DAY 2:

  • Lesson 3: Networking and Marketing To Your Local Community

    Networking and marketing to your local community is an artful blend of community relations and community involvement. This lesson is designed to help you get started within your local community.

  • Lesson 4: Networking and Marketing To Your Region and State

    At all levels of business, you will want to designate someone in your marketing department as the go-to person for your company's list building.

DAY 3:

  • Lesson 5: Networking and Marketing To Your National Market

    This lesson covers the three major components of national marketing for your company.

  • Lesson 6: Creating and Writing Your Company's Marketing Plan

    You will need an excellent presentation when speaking with investors or bankers and this lesson will help you to accomplish your presentation.

DAY 4:

  • Lesson 7: Selling Your Marketing Plan To Investors

    Investors generally look for upward of 25% ROI (Return on their Investment) per year. You must be able to prove that you and your company/product can give this type of return to attract funding.

  • Lesson 8: Brick and Mortar Business Marketing

    Consistency is the key to brick and mortar marketing and advertising.

DAY 5:

  • Lesson 9: Online Business Marketing

    This lesson is about updating what you already know about online marketing and expanding your knowledge on upcoming trends in the marketplace.

  • Lesson 10: Marketing and Advertising

    Marketing and advertising principles work hand-in-hand with your sales team and will ultimately affect your bottom line. This lesson covers some of the basics for your business's marketing and advertising needs.


  • Lesson 11: Radio, Television and Other Marketing

    Ad avenues previously closed to new and upstart businesses because they were so prohibitively expensive are now open and much more affordable to new businesses.

  • Lesson 12: Marketing To Social Networks

    The majority of the "big" social networks have become household names to a majority of the online community.

DAY 7:

  • Lesson 13: Expanding Your Business Into International Markets

    A good approach to international marketing is to emphasize an agreement or business position that yields a mutual gain so that trust is built between parties and contracts become viable for everyone involved.

  • Lesson 14: Customer Relationship Management

    To pull out ahead of your competitors today, you must find a way to give more service, not less to your customers.

  • Lesson 15: Budgeting For Your Company's Marketing

    Budgeting for your company's marketing is one of the more detailed and dreaded aspects of starting a business.


  • Sales
  • Revenue
  • Costumer Satisfaction
  • Costumer Lifetime value
  • Churn
  • Returns

Financial conditions

  • The course fee – according to Erasmus+ programme (70 euro/ day), 490 Euro for a 7 days course (without travel)
  • We can provide you very nice and comfortable hotels. All expenses is covered by EU in Erasmus+ School and Erasmus+ Adult project.
  • We can organise cultural activities.

Our courses will take place

You can look at OTHER COURSES

Contact for dates

We can help you during proposal writing...

We can help you during proposal writing...

We offer free consultancy for writing the application form for our patners (for groups larger than 8 persons).

For further details and registration, contact Ali ULUSOY, General Manager of Happy Kids.

We can also collaborate in KA-2 s...